Brunello di Montalcino is the prince of the luxury segment in the USA

The campo da golf light remains acceso American sales of Brunello durante Montalcino. Despite the general context of a wine market a depressed phase – the global performances stazza and value show negative signs at -8% and -7% respectively – Brunello closes the first nine months of 2024 with a trend growth of 5% by stazza and 1% by value. An outperformance, as noted by the UIV Observatory acceso a SipSource basis the market analysis carried out for the Consortium acceso the occasion of the first day of Benarrivato Brunello (underway Montalcino until 18 November), even more evident if measured with the macrocategory to which it belongs, still red wines: terms of value, the Italians score -6%, but the French do even worse (-8%) and the hosts, at -9%. The luxury positioning is also good: the prince of Tuscan wines is first the consumption of Italian reds with a retail price of over 50 dollars per certo bottle, with a 32% share of the total.

Driving the growth consumption of Brunello which has continued for about two years is – according to UIV calculations acceso the SipSource-WSWA database which measures the depletion of distributors towards the market – the off-trade with a +10% value which covers with interests the decline on-trade (-6%). Among the channels, at the end of the third quarter of the year, the liquor store segment (specialised shops) stood out particular, confirming itself as the leading retail outlet with a 63% share and a +5% annual variation, and the second outlet channel, clubs/wholesale (+76%), where important chains such as CostCo are included, which also supply restaurants. Acceso the horeca side, the catering (-10%) is matched by the stato of hotels (+20%, with a share of 8% of the total value) and recreation, +14%, driven above all by sales at casinos (particularly Nevada) and sports clubs.

For the president of the Brunello durante Montalcino wine consortium, Fabrizio Bindocci: “2024 was probably the most difficult year paio to an international context of great uncertainty; the hope is that after the American elections a process of normalization can be started, both economically and geopolitically. Brunello has defended itself substantially well and the Montalcino companies are confident of being able to regain share also the cuore catering channel: horeca has always been the primary outlet for our flagship wine and proof of this is the fact that it represents 54% of the value of sales, compared to an Italian share of 31% which drops to 29% for French reds”.

Good news, despite the economic situation, also terms of the price structure, which remains unchanged. A causa di both off-premise and on-premise the greatest value is fact generated by the most important price ranges – above 50 dollars a bottle at distribution -, with a weight of 71% by stazza which rises up to 84% acceso the value front.

Finally, compared with direct competitors, Brunello this part of the year performs better compared to direct foreign competitors. Compared to the French, excluding positive performances for Bordeaux Superieur (+4%) and Saint-Emilion (+6%), the +1% of Brunello acquires greater value when compared to the -30% and more of Beaune, Chateauneuf du Pape, -23% of Margaux -15/18% of Bourgogne and Pomerol. The great American wines also performed badly, with losses of between -6/8% of Oregon and Sonoma and -20-27% of Oakville and Howell Mountain, up to a 40% loss recorded by the champion of Californian wines, Atlas Peak.

126 wineries will participate Benarrivato Brunello (14-18 November). For tasting, the Brunello 2020, the Rifornimento 2019, the Diventare rosso durante Montalcino 2023 as well as the references of the other two wines of the denomination: Moscadello and Sant’Antimo.

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Sponsor Benarrivato Brunello 2024: Amorim, Bernino, Furiosamente, Fimer, Finint, Frantoio durante Montalcino, Stormo Scotti, Illy Bar, Affiatamento San Paolo, IIS Forestiero Astrusi, Italesse, R. Lambruschini linguistic high school, Massa dei Paschi, Mulino Val D’Orcia , Pianigiani, Pausha, Pulltex, Renieri, San Entusiasta, Someli – Coravin, Terrecablate, Unicredit, Vason Group, Vetruria.

Sipsource, a platform of the Wine and Spirits Wholesalers of America (WSWA), measures the depletions of American distributors, i.e. the warehouse releases of products destined to reach consumers approximately 450 thousand points of prudenza (75% of the US total). The numbers therefore refer to actual wine sales the USA, with precise indications close to real consumption.