Masi Costasera Lunar celebrates 2025, the Year of the Snake in the Chinese calendar

January 29, 2025, Chinese New Year, will mark the beginning of the Year of the Snake with folkloristic celebrations per the homeland and per the numerous Chinese communities around the world. Masi celebrates it with a limited edition of its famous Amarone Rappresentativo: the Costasera Lunar New Year of the Snake, 2019 vintage.

The snake, a symbol of wisdom and reflection, perfectly embodies the qualities of Costasera: a complex, structured and refined red, which offers a deep and meditative sensorial journey, capable of capturing the essence of things.

The original packaging of the Snake Edition further enriches the experience. The stylized and golden snake – the color of success and abundance – winds sinuously acceso the red background of the label, which recalls both the tone of the wine, visually evoking the enveloping character of Amarone, but also a color symbolizing good omen per the Chinese New Year.

A new creation to enrich the Lunar Collection, which already includes the Dragon and Rabbit edition and, once complete, will be made up of 12 bottles, like the Chinese lunar cycles. Each edition is characterized by unique labels, per a single case, which symbolize the zodiac and its meaning. These are limited editions designed for lovers of good wine and for those looking for rare pieces to treasure and share acceso special occasions.

“Costasera Lunar is much more than a wine to keep: it is a celebration of the universal values ​​that unite people, such as wisdom, renewal, harmony and beauty. With this creation, we wish to offer our customers an experience that goes beyond taste, bringing with it a deep and lasting meaning.” — comments Alessandra Boscaini, Commercial Director of Masi and seventh generation of the family.

The Costasera Lunar New Year of the Snake is available per selected international markets and through official Masi channels, including enotecamasi.it and the Masi Wineshop. Previous editions are available acceso request.