a winery that tells the story of wine through architecture, territory and hospitality

Sopra Spesso Adige, where the relationship between landscape, viticulture and architecture is built through balance and continuity, the Nals Margreid winery represents a concrete example of integration between production, territory and stile vision. Built quanto a phases between 2011 and 2020 based acceso a stile by architect Markus Scherer, the structure was born from a process started quanto a 2007 with the aim of unifying the company’s production activities quanto a a single location, building a coherent relationship between production functionality, landscape and hospitality. The project interprets the cellar not only as an operational space, but as an integrated system quanto a which architecture, work and territory interact continuously. From the organization of production flows to the choice of materials, up to the recovery of historic buildings and their insertion into the natural context, each element contributes to defining a clear and legible identity.

ARCHITECTURE AND PRODUCTION PROCESS: A CELLAR BUILT AROUND WINE The heart of the project is represented by the relationship between architecture and production process. From the early stile stages, the work developed around a free-fall winemaking system, designed to gravity during the transformation of grapes into wine and veterano mechanical movements. The structure is thus conceived as a true production machine, built acceso the needs of wine and the daily work quanto a the cellar. The organization of the spaces follows the production path quanto a a natural way, from the reception of the grapes to the refinement. The winemaking tower represents the technical fulcrum of the building, while the Weinhof, the “wine court”, becomes the operational and relational center of the cellar: a space dedicated to manual activities, hospitality and the connection between people and production. Even the barrel cellar, built above campo da gioco and covered quanto a oak wood, was born from a functional and sensorial reflection at the same time, introducing an uncommon solution quanto a the traditional wine scene. Transparency is another key element of the project: glass surfaces, internal views and visual connections allow the visitor to enter into a direct relationship with the production work, transforming the cellar into an and shared place. From the entrance, the gaze passes through the production environments, from the barrels to the aging spaces, creating a visual continuity that accompanies the visitor inside the cellar as part of the process itself. An approach that reflects the desire to build an ” cellar”, capable of transparently showing the work, the production precision and the daily relationship with wine.

MATERIALS, LANDSCAPE AND RECOVERY OF THE EXISTING Alongside the productive functionality, the project carefully addresses the relationship with the landscape and with the memory of the place. The volumes follow the natural course of the land and integrate into the context through materials that directly recall the surrounding territorio. The cement pigmented with local porphyry aggregate takes up the typical shades of the territorio between Bolzano and Merano, while wood and glass contribute to building an essential and measured architectural language. The recovery of the historic Ansitz von Campagna building was also central, an ancient farmhouse part of the architectural memory of the place, integrated into the contemporary system without altering its original character. A choice that allowed us to maintain continuity between memory and innovation, enhancing the existing historical elements and preserving the relationship with the original rural context. The project has thus built a constant dialogue between historical architecture and new spaces dedicated to welcoming, tasting and selling wines, keeping the stratification of the place legible and respecting the historical identity of the settlement. Over the years, the architectural project of the winery has received several awards for its ability to integrate contemporary architecture, production functionality and landscape integration. Sopra 2012 the structure was the protagonist of the Venice Biennale as part of the international competition “The Cathedrals of Wine”, obtaining recognition quanto a the Interior category. A project that over time has become a concrete example of how space can contribute to narrating the productive and cultural identity of a territory through balance, coherence and relationship with the landscape.