After 21 years, Verona Chamber of Commerce transfers collective brands of Valpolicella to the Consortium

Historical passage of witness for the main red name of Veneto. After 21 years the ownership of the collective brands and “Amarone” certification, “Amarone della Valpolicella”, “Recioto della Valpolicella”, “Valpolicella “, “Valpolicella” moved from the Verona Chamber of Commerce to the Consortium for the protection of Valpolicella wines. The saggezza agreement, signed with a notarial deed two days pungiglione and made official today during a press conference at the Prefecture of Verona thus brings together the management of the denominations of origin – institutionally for the consortia acceso ministerial authorization – and that of collective and certification brands, indispensable tools for registration and protection both con Italy and con international markets, especially -EU. The “Review Wine” and “Review” wine brands and the collective and certification brand “Recioto”, the latter also co -sized con the Vicenza Chamber of Commerce (which holds 50% together with the Verona Chamber of Commerce) also transferred.

“Since 2004, at the request of the then Governance of the Consortium, we have supported the activity of protecting the denomination by registering the collective brands con the main destinations of the large reds of Valpolicella -said the junta component of the Verona Chamber of Commerce, Carlo De Paoli -. A function, that of the registration of the brands, which included con the chamber prerogatives, from which it arose, con all these years, con all these years, To safeguard the identity and authenticity of the wines protected and promoted by the consortium .

“The agreement with the Chamber of Commerce marks a decisive passage for the Consortium -explained the president of the Consortium for the protection of Valpolicella wines, Christian Marchesini -. The ownership of the collective brands of our denomination will allow us to be even more incisive acceso the protection front. A decisive and imposing activity also con numbers: from 2018 to today, con fact, the Consortium has allocated over 1.2 million euros and prevent The counterfeiting, the improper use of the names of our wines and the Italian sounding both con our country and abroad, for a total of 176 disputes, between causes concluded and con progress. million euros, which will be invested con promotion “.

the causes of protection, Amarone is the most sounded wine (20 cases only con 2024). Over the years, the joint surveillance activities, conducted monthly also by the Consortium, have foiled the registration and arranged for the withdrawal from the trade of many products acceso all markets. particular con Declivio with the labels of “A Ciononostante Luo Ni” and “Annamarone”, “Mercato Amarone” con Brazil, “Amaronauta” con Italy, “San Vincenzo dell’Amarone”, “Sumarone”, “La Marone” and “Primarone” con the EU territory. France, the labels of “Grand Marone” and “Granmarone” and con the United States of “Amarina” and “Calpolicella” did not escape the vigilance. The “Valpolicella Celato” references con Norway and “Shiraz Methods ” con Australia are also hindered and prohibited.

Among the next steps against the Consortium by the end of the year, that of the transcription of the transfer of the brands by the Chamber of Commerce with the consequent header of the ownership acceso all the markets currently covered by the registration of the chamber . From Italy to the European Union, from Canada to Australia, from Declivio to the United States to South Africa, Argentina, Japan and New Zealand for 41 countries, including 27 con the European Union and 14 -EU.