Double anniversary for #AssoviniSicilia which this year commemorated twenty-five years because its structure and twenty years because the very first edition of #SiciliaenPrimeur. An unique occasion, commemorated in Cefalù from 9 to 11 Might throughout Sicilia en Primeur 2024, the sneak peek of the most recent year devoted to journalism. A record edition with over one hundred reporters, consisting of nationwide and foreign press, 10 #enotours, 5 masterclasses, fifty-nine business and over 3 hundred labels for tasting. Cultivating the future, the claim selected for this edition, analyzes the very first twenty-five years, highlighting the function of Assovini Sicilia as a lead character and witness of the Sicilian red wine renaissance.
It was 1998 when Diego Planeta, Lucio Tasca d’Almerita and Giacomo Rallo signed the posts of association of Assovini Sicilia. 8 business, the very first to be part of the association, accepted that far-sighted, bold, advanced vision that thought in associationism as a winning technique to promote Sicily. After twenty-five years, the imagine the “starting dads” of associating a cultural, marketing and storytelling worth to Sicilian red wine is totally truth. The strong wind of modification and advancement continues to blow on the association which, driven by the spirit of team effort and system, has in current years end up being a beacon in the red wine scene, showing not just that red wine production in Sicily is of quality, the profile management of business is competitive, red wine is a cultural ambassador on the planet, however that Sicily that understands how to work as a group is a winner.
” I am happy to represent an association that has actually constantly communicated and promoted a modern picture of Sicily, connected to customs, vibrant, classy– mentioned Mariangela Cambria, president of Assovini Sicilia. Thanks to the nerve of those who thought in associations, challenging all cultural resistance and putting themselves on the line without protagonism, thinking in team effort, today Sicily on the planet is a brand name with an effective and extensive cultural worth and global appeal. Assovini Sicilia was born from a vision and preparation that pressed the island towards brand-new horizons, made it recognized throughout the world for its appeal and history. A story whose informing was turned over to the story and symbolic power of red wine. The fantastic transformation of Assovini Sicilia was to think in red wine as a cultural item, with remarkable and distinct capacity, before being financial.”
The story of these remarkable twenty-five years, told in a video and divided into several styles – the advancement of the vineyard, the cultural worth of red wine, the understanding in the American market, red wine tourist and the Next Generation – was the heart of the conference Cultivating the Future, moderated by Gioacchino Bonsignore, Mediaset reporter, inside the significant complex of San Domenico in Cefalù. Likewise present at the occasion was Matteo Zoppas, president of ICE, who applauded Sicilian white wines for their history and individuality and for their development capacity in foreign markets. The reporter backtracked the history of Assovini Sicilia’s associationism through the statements of those who have actually supported the vision and course of the association over the last few years.
” It’s a bit like what occurred with the Italian language: it was born in Dante’s Florence, in the fourteenth century, however the precursor is the Sicilian School of the court of the “Stupor Mundi”, Frederick II of Swabia, in the thirteenth century.
The “Previews” were born in the nineties in Tuscany, however it is “Sicilia en Primeur” with its right away travelling formula, 20 years back, that laid the structures of modern interaction, in which red wine does not simply reveal itself in the glass, however ends up being the “medium” to inform the appeal of the areas that make Sicily a real red wine “continent”. For this factor we can mention a Sicilian “Renaissance” of red wine in viticulture, in working and in image, the outcome of what is the real “wonder”: having a typical vision that makes us remain unified regardless of our distinctions, which influenced the 3 “tenors” of Sicilian red wine, Diego Planeta, Giacomo Rallo and Lucio Tasca, and which today motivates the one hundred Assovini wineries”, – commented Alessandro Regoli director of Winenews.
With Assovini Sicilia, the island has actually exceeded the borders, getting here in markets all over the world, represented by the quality of the red wine. The labels of the members discuss history, culture and worths. Everybody is going for exports: Europe verifies itself as the primary export market, for 95.7% of business, followed by The United States and Canada.
” I have actually seen firsthand the Sicilian red wine renaissance over the previous twenty years and discussing the white wines of Sicily has actually provided me a few of the most gratifying expert minutes. I am deeply persuaded that the fantastic future of Italian red wine starts here, in Sicily, in the heart of the Mediterranean” – states Monica Lerner, American reporter and red wine critic for Robert Parker Red Wine Supporter.
Alessio Planeta, Antonio Rallo and Alberto Tasca, kids of the initial creators, accepted the baton and continued the preliminary strategy of team effort that laid the structures of the winning “red wine system” of Assovini Sicilia.
” I have actually constantly been persuaded that teaming up and sharing long-lasting goals is properly to produce worth and promote our remarkable viticultural contexts.
Associationism concretely embodies the spirit of partnership of Sicilian manufacturers. Our “team effort” has actually oriented Sicilian viticulture towards quality, adding to its success” – remarks Antonio Rallo, previous president of Assovini and present president of the Sicilia Doc Security Consortium.
Alessio Planeta specifies the temporal and historic period of the Sicilian vineyard through 3 emblematic ages: the magic of the past, the eagerness of the 80s and the vigor of the brand-new centuries.
” Each stage narrates, interwoven with numbers, patterns and ranges that show our dedication to the future. It is not simply a workout in reflection, however a bridge to tomorrow, formed by household experience and development. In a world where we export to 75 markets, running in 5 various Sicilian areas, we depend on the knowledge of our predecessors, like my uncle Diego Planeta, and on our vision”– includes Alessio Planeta, CEO and president of Planeta Winery and previous president of Assovini Sicily.
In these twenty-five years, Assovini Sicilia’s capability has actually been to innovate and restore itself, welcoming the spirit of the time as the brand-new frontiers of green and adding to the birth of the SOStain Sicilia Structure.
” The experience of the SOStain Structure incorporates and fits completely into the associationism of Assovini Sicilia. And this is how, continuing in the wake of the favorable experience of associationism taught to us by Assovini, the SOStain Sicilia Structure was born in 2020, whose goal is to accompany wineries towards determining the effect that their action has on the community. To date, 43 Sicilian wineries have actually signed up with the SOStain Sicilia Structure and, by networking, talk about various subjects utilizing the argument no longer as a position however as shared development” – includes Alberto Tasca, president of the SOStain Sicilia Structure.
Not just quality production, promo abroad, Assovini Sicilia has actually won the bet on red wine tourist as a tool for informing the story of the area and its historic and wine-growing heritage.
Today, 84.8% of associated business have actually executed a series of red wine tourist services within their cellars which are genuine red wine experiences, assisting to develop the red wine tourist deal, which from easy tasting has actually ended up being a part of experiential tourist.
” In Sicily, the experience of red wine is a metaphor for a land that is altering and which has actually had the ability to improve a property, the red wine one, efficient in finest representing our Sicily” – commented Marcello Mangia, president and CEO of Mangia’s– Aeroviaggi and visitor of the Sicilia en Primeur conference.
With strong roots in custom and the past, Assovini Sicilia lays the structures for the future by continuing to follow the trajectory and winning technique that has actually led the association to effectively commemorate these very first twenty-five years. Business are getting ready for the generational shift: around 78% of associated wineries have actually currently incorporated a brand-new generation into business management. The “Generazione Next” group was born within the association, representing the brand-new generations of Assovini Sicilia, youths under 40 who, directed by the example of Assovini, are dedicating themselves to producing a group specifying methods in the associated sectors to interaction, training and valorisation of the area.
” I think that the NextGen of our entrepreneurial households have extremely plainly in mind what kind of forefathers they wish to be: and this is how they will change organization designs, here in Sicily and in the red wine sector as in all sectors and locations– he commented throughout the conference Giovanna Gregori, executive director of AIDAF– Italian Household Organization.
Sicilia en Primeur, the occasion developed and arranged by Assovini Sicilia because 2004, this year turns twenty years because its very first edition. A taking a trip occasion that has actually based its success on a winning format: integrating the sneak peek of the most recent vintage’s white wines with a see to the cellars and areas, stating the historical-archaeological and landscape charms of Sicily through the storytelling of red wine.
” With Sicilia en Primeur, red wine ends up being a tool for telling not just the red wine heritage however likewise the human and historic heritage of Sicily. White wine is the typical thread that joins the stories of the manufacturers with those of the areas, weaves together stories, joins pieces of a distinct mosaic where Sicily is an amazing wine-growing continent” – concludes the president Mariangela Cambria.
Inaugurated on 7 Might with red wine trips – one hundred reporters going to the business and areas of the island – Sicilia en Primeur 2024 dropped in Cefalù from 9 to 11 Might, at the Mangia’s resort in Pollina, where the masterclasses, the grand tasting and cumulative minutes that combined reporters, manufacturers, organizations and sponsors.
The concentrate on the most recent vintage is unavoidable – the report of which was turned over to Mattia Filippi of Uva Sapiens – and on the quality of the red wine production of the Assovini Sicilia business, informed through a perfect journey into the variety of the island’s areas throughout the 5 masterclasses performed by previous presidents (Alessio Planeta, Francesco Ferreri, Antonio Rallo) and by Pietro Russo, the brand-new Sicilian Master of Red Wine.
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