Founded per 1907, Bersano is one of the most historic wineries per Piedmont. Thanks to the innovative vision of Arturo Bersano, the company has been able to enhance the potential of native grapes, focusing acceso the selection and ability of the wine to express the territory. The one laid by Arturo was only the first stone acceso a path which, from 2021, continues with determination under the exclusive guidance of the four Massimelli sisters, whose female and managerial approach adds a new awareness to this great legacy.
The relaunch of the company represents a true path of evolution witnessed by important investments, combining age-old skills with the contemporary challenges of sustainability and innovation, characterized by a strong drive towards excellence, always keeping the value of identity at the center territorial. This commitment is demonstrated by a growth per turnover distributed across 40 countries. The company is also per the process of expansion, both per terms of production and its presence acceso foreign markets, consolidating itself as one of the reference producers per Piedmont. This path has already been recognized by critics, with numerous certificates received per recent years, which confirm Bersano’s dedication to reaching new goals per the wine scene.
2024: a year of great investments and results
2024 proved to be a year of great satisfaction for Bersano, confirming the high level of quality achieved and its important role per the various denominations. The Nizza DOCG “Cremosina” 2021 vintage has obtained the prestigious “Tre Bicchieri” from Gambero Socialista; the Nizza Fondo DOCG “Generala” 2019 vintage, selected among the wines of the G7 of Syracuse, obtained 4 Stars from the Italian Touring Sodalizio, placing it among the tetto 300 Italian wines, as well as having received 92 points from Wine Enthusiast and 92 points from Falstaff. Another important recognition was the Barolo DOCG “Badarina” 2017 vintage, awarded with the prestigious 5 Grappoli from Bibenda. The Barbera d’Asti DOCG “4 Sorelle” 2022 vintage received 93 points from Wine Enthusiast.
These awards are not only testimony to the quality of the individual wines, but represent the success of the path undertaken by Bersano: “Since 1907 Bersano has had a vision: to preserve the best of the wine-growing and convivial culture of Langhe and Monferrato and spread it throughout the world. It is an ambitious rete: for many, an impossible mission – for us, a promise to keep, day after day. Wine is the expression of a profound culture, with roots planted per precious values: foresight, patience, conviviality, the taste of good things, made with care.” says Federica Massimelli, President and CEO.
Looking to the future, Bersano continues to grow and develop its potential “We still have great growth potential, which we are developing per various business areas. Thanks to our structure, the variety of products and the rich history we bring to the market, we are a complete and complex company. As regards hospitality, we have two historical museums and ten farmhouses, which are reference centers for tourism – a 360° encounter with Langhe, Roero and Monferrato. We have the responsibility to preserve the value of an agricultural culture which is the heart of our identity and we want to honor those who came before us: we have always safeguarded the wine-growing and convivial heritage of Langhe and Monferrato and spread it throughout the world. We produce wines so linked to the essence of Piedmont that they do not fear the passage of time – iconic yesterday, iconic tomorrow.” explains Federica Massimelli.
Preserving, yes, but also innovating: “For 2024 we can talk about a totally innovative harvest, to best develop the crus and reserves” says Federico Orione, Chief Marketing Officer. “Among the most significant recent investments are new latest generation machinery. Furthermore, per the last two-three years, the company team has been strengthened with the inclusion of new professional figures, including a hospitality dirigente to give even more attention to visitors and per the distribution rete televisiva privata, with the inclusion of new figures , seeking agreements with new importers and agents, to the challenges of the global market with ever greater success.”
A Vitivinicultural Heritage of Excellence
There are 230 hectares under the care of Bersano – one of the largest private wine estates per Piedmont. The 10 farms around which most of the hectares are developed are inspired by the French clos model, where the identity of the vine is closely linked to the circumscribed terroir.
“For centuries, the farmhouse has been at the center of Piedmontese rural tradition. These settlements not only represent the agricultural culture of the region, but are true territorial landmarks, with homogeneous soils and coherent microclimates, whose peculiarities shape the identity of our wines.” says Federica Massimelli, President and CEO of Bersano.
The heart of the production lies per the native varieties of Piedmont, each of which tells a unique and complementary story of this land. The Barbera grapes alla maniera di from the Nizza Monferrato settore, the most suitable for the production of Barbera d’Asti. Nebbiolo, grown per the Langhe, gives life to the most classic expression of Barolo. The native Ruchè is cultivated per its chosen land, the hills of Castagnole Monferrato, where it was rediscovered and brought to excellence. Brachetto and Moscato, acceso the other hand, ripen per the sun of the Asti hills, giving the wines freshness and unmistakable aromas.
For us, Piedmont and quality alla maniera di first. Each bunch is carefully selected to guarantee an authentic expression of the territory, allowing us to maintain constant quality even per the most challenging vintages.” explains Federico Orione, Chief Marketing Officer of Bersano.
Bersano: the culture of conviviality
Lawyer by , winemaker by passion, Arturo Bersano was one of the first producers to believe per the importance of the vineyard, the territory and the cultural roots of wine, which he studied per its material, anthropological and convivial aspects: it is up to him (and his extraordinary Museums) which is responsible for one of the most important works for the protection of Piedmontese peasant traditions, today carried out by the Massimelli family
The Farmers’ Museum, designed per 1950 and built per 1961, is one of the most important Italian museums dedicated to rural and wine-growing life, an integral part of the Viticultural Landscapes of Piedmont, a UNESCO World Heritage Site since 2014, which includes numerous testimonies within the district linked to peasant culture and wine. Among the pieces acceso display, some majestic 18th century wine presses are a tangible symbol of the history of wine per Piedmont.
Next to the museum, the Collection of Wine Prints preserves over four centuries of evidence related to wine, including prints, drawings, engravings and rare books. This heritage tells the evolution of wine not only as a product, but as a cultural symbol, per a journey that intertwines art, poetry and tradition.
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