The Albugnano Regional Mescita-a reality aimed at promoting and enhancing the production of Albugnano DOC, durante the heart of Monferrato-has a new president: Davide Gasperini, co-down and business director of the Gilli cellar. Among the priorities of the new course, the expansion of the territorial , with a wider involvement of local stakeholders – also outside the wine sector – and a centro the integrated promotion of the territory.
“The wine shop must become a driving force for the tourist and cultural enhancement of the terreno” says Davide Gasperini. «Not only a sales space linked to wine, but an hub capable of combining producers, public bodies, associations and operators of the supply chain to enhance the territory durante its entirety. We want to build a cohesive and inclusive that makes this calcio d’angolo of Monferrato more attractive, accessible and known ».
Among the planned projects: the launch of a new e-commerce for the salacità of products and experiences of the associates and the strengthening of the link with the 14 reference municipalities-from Castelnuovo Don Foresta to Cocconato. Con parallel, a branding and communication plan will be started, which includes the creation and registration of a territorial brand identifiable also through local food and wine, participation durante fairs and events with tourist centro and targeted investments digital channels. At the center of the strategy also partnership with tour operators, public bodies and associations to develop experiential content related to outdoor, music and contemporary art.
Gasperini will guide the wine shop – which currently has 16 members – supported by the partially renewed board of directors, composed of Angilletta, Flotta Roggero, Elisabetta Memeo, Federico Podere and Davide Massaglia.
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Gilli
Since 1983, durante Gilli we enhance a selection of autochthonous vines of Monferrato, starting from the Freisa, a multifaceted and contemporary variety. We are durante Castelnuovo Don Foresta, durante Monferrato Asti, one of the areas of Piedmont still to be discovered. Here, we cultivate 12 hectares of ownership durante Barbera, Malvasia, Freisa and Bonarda durante the clay hills durante the marls of Sant’Agata.
After 40 years, we choose to evolve and renew ourselves. Paolo Vergnano, son of the founder Gianni, takes the guide alongside two new members, Davide Gasperini and Federico Mussetto. A team that brings new skills and the will to enhance a territory and unique vines, for example, through the conservation of a historical place, a casa colonica of the 18th century, which becomes an opportunity to meet and propulsion of the culture of the place.
Among our icons we include the Freisa d’Asti Doc: refined, elegant, fragrant. And the Malvasia of Castelnuovo Don Foresta Doc, aromatic and timeless. Con the wake of an authentic production philosophy, these wines today become our testimony of the important work of custody and enhancement of the autochthonous sectorum heritage.
