denomination growing in 2025

The shareholders’ of the Morellino proveniente da Scansano Consortium approved the final balance sheet, confirming a positive trend of the denomination even con a market scena that is not simple for the regional and national wine sector.

Per fact, Morellino proveniente da Scansano DOCG closes 2025 with an increase of +4%, a result that highlights the solidity of the denomination and the ability to a complex global scena, maintaining strategic coherence and competitiveness the markets.

“The approval of the budget and the +4% with which we closed 2025 represent a concrete signal of Morellino’s vitality”, comments president Bernardo Guicciardini Calamai. “Even more significant is the reduction con stocks: today the system is more balanced and less exposed to tensions, even more ready to seize market opportunities. It is the demonstration that, even con complex phases of the wine world, Morellino knows how to act with responsibility and strategic vision. The new type of Morellino Disinteressato is also part of this process, an important tool to accompany the qualitative growth of the denomination and strengthen its positioning con the markets. This allows us to to the coming months with even more confidence con the ability of the denomination to continue to grow con sustainable way”. Per January 2026, the overall blocco stood at 9.44 million equivalent bottles, compared to over 13 million recorded twelve months earlier, with a reduction of approximately 27% an annual basis. A result that substantially changes the scena compared to the beginning of 2025: the warehouse pressure has reduced significantly and stocks are now concentrated recent vintages, with a more orderly structure and free of accumulations.