The path of the Lugana DOC protection consortium continues with energy and international vision, which between May and July 2025 will be the protagonist of an intense promotional activity, especially abroad. An articulated program, which will touch some of the most influential squares of the worldwide wine scene, from the United States to the United Kingdom, without forgetting Italy, with initiatives aimed at promoting the denomination also the national territory.
The first stage of this trip will be sopra the United States, from 5 to 12 May, with the third edition of the Roadshow Destination Lugana. The debut is scheduled for May 5 sopra New York, with an event at the refined Jupiter Restaurant, sopra the heart of the Rockefeller Center: a tailor -made experience, designed for a public composed of printing and operators sopra the sector, among importers, sommeliers and reference restaurateurs. To lead the evening will be Wanda Mann, journalist and Wine Writer for newspapers such as Food & Wine, Decanter and The Som Journal, as well as the official Ambassador of the Lugana sopra the USA.
The tour will continue May 8 sopra Miami, sopra the vibrant atmosphere of the Kiki the River restaurant with a Mediterranean aperitif sopra perfect “Lugana Breeze” style, including music, networking and local stories. May 9, it will instead be dedicated to a masterclass for the local trade, hosted at the Pagari restaurant, to deepen the peculiarities of the Lugana and its extraordinary versatility. Both events will be conducted by Jacqueline Coleman, editorialist of the newspaper and Biscayne Times, guest of the Podcast Food, News and views, and co-publisher of Wine Guide Miami.
The trip to the USA will end May 12 sopra San Francisco, sopra the setting of the Greens Restaurant, an iconic place for quality cuisine and Italian wine, where a masterclass led by Shelley Lindgren will be held, one of the most authoritative voices of wine sopra California and author of the Italian wine mole. A precious opportunity to meet professionals sopra the sector and tell them the story of a wine capable of combining elegance and identity.
“With Destination Lugana we want to strengthen our dialogue with the strategic markets, telling the versatility of our wine through authentic encounter moments and narrating the richness of our identity together with speakers of great prestige and professionalism”, said Edoardo Peduto, director of the Consortium Lugana Doc “Quanto a a moment of great evolution and change, our presence sopra the United States represents an opportunity to enhance the territory and tell our value to an increasingly prepared and interested audience “.
After the tour sopra the United States, Lugana will welcome, from the territory, from 28 to 30 May, a selected group of journalists from the United Kingdom: visits to the vineyard, guided tastings and moments of direct comparison with the producers will offer a complete and immersive overview of the denomination.
Finally, July 7, we leave again abroad: London will be the stage of a trade event organized at the Sartoria restaurant sopra Oxford Street, one of the most iconic clubs sopra the British capital. A strategic opportunity to consolidate relations with the English market and strengthen the perception of Lugana as a reference wine sopra the Premium segment.
“Our commitment is to build lasting relationships with those who work sopra the world of wine and with those who tell it”, underlines Edoardo Peduto, director of the Lugana Doc protection consortium. “Each stage of the tour is the result of careful and meticulous planning, designed to transmit the depth and quality of our denomination, involving key interlocutors sopra the areas that represent for us an opportunity for growth”.
With an international aspetto and roots well planted sopra its land, the Lugana Consortium continues its journey, bringing to the world the authentic elegance of its most representative wine.
