Google records the change in habits • Food and Wine Italy

Red wine is also carving out a space for itself summer tables. This is not suggested by sales giorno, but by searches carried out Google, which show a change durante the way users approach this topic. According to Google’s Summergeist Trends Report, relaunched by the specialized magazine The Drinks Business, questions about the possibility of drinking a chilled red wine during the summer are decreasing, while searches dedicated to the types that are best suited to being served at lower temperatures are increasing.

The change therefore concerns the consumers’ approach. If until recently the most frequent question was “can you red wine cold?”, today curiosity seems to have moved to another level: “which red wine to choose?”.

People want to choose better and are longer satisfied

For many years, red wine was associated almost exclusively with the cold months and rich, structured cuisine, while summer remained the territory of whites, rosés and sparkling wines. Per recent years, however, producers, sommeliers and communicators have begun to propose a different interpretation, remembering that not all red wines have the same characteristics and that some types can also be enhanced with a cooler service.

Naturally, not all reds are suitable for this type of consumption. Wines with good acidity, a contained tannic texture and a lighter structure tend to maintain balance and pleasantness even if served at a lower temperature than the traditional one. It is a characteristic that unites various Italian productions, distributed throughout the Peninsula such as Schiava, Frappato, Rossese nel corso di Dolceacqua, Piedirosso, Palaverga, Ciliegiolo, Bardolino, Lambrusco nel corso di Sorbara and some interpretations of Valpolicella Classica. These are very different wines durante terms of origin and style, but they share a marked drinkability and a profile that can also adapt to a lower serving temperature.

The searches recorded by Google do not certify a change durante the market because sales of red wines drop durante the summer, but they photograph an evolution durante user interest. The transition from doubt to choice is a sign that tells how the imagination around red wine is changing durante the summer months. More than a new trend, it could be the rediscovery of a consumption style that is already possible, but which has so far remained the margins of the habits of many consumers.