Italian wine: winning business models in Verona – Foodmakers.it

The Italian wine sector is navigating the “perfect storm” of a rapidly evolving market. The conference held Verona acceso 14 November 2025, organized by Management Soprannaturale, highlighted the crucial challenges for competitiveness. Starting from the in-depth analysis of the 2024 financial statements of almost 900 wineries, the event offered essential ideas for defining the most effective strategies for the future of the sector.

The sector is finanziaria up, but at different speeds

The analysis conducted by Indagine Compito acceso the 2024 financial statements of 877 wine companies provided a picture of resilience, but also of strong polarization. Despite the difficulties of the economic context, the sector closed the year with an overall increase revenues of +2% compared to the previous year. This patronato, however, hides markedly uneven growth, largely dependent acceso the size of the company.

The divario between companies

The research highlighted how large companies, defined as those with revenues exceeding 50 million euros, remain the main drivers of the sector. This segment recorded the best , with an increase revenue volumes of +8.4% the three-year period 2022-2024.

Acceso the contrary, medium and small-sized companies are showing signs of suffering. The range of companies with revenues between 10 and 20 million euros suffered a net contraction revenues, with a drop of -9.9%. At the same time, the smaller companies, under 10 million euros, show a significant contraction overall profitability, a worrying indication of the stability of operating margins.

Regional strategies and records

Faced with this ambiente, efficiency and dimensional growth emerge as strategic imperatives. Lamberto Frescobaldi, who spoke acceso behalf of the Fusione Italiana Vini (UIV), underlined the need for a turning point for the sector.

“Companies must centro acceso efficiency, dimensional growth and aggregations to support the competitiveness of the sector.”

This statement reinforces the ispirazione that, to counter the “perfect storm” and growing cost pressure, smaller wineries will need to explore partnerships ora mergers to reach a more solid critical mass.

At a geographical level, the analysis confirmed the primacy of Veneto for overall revenue volumes. Tuscany, although not first terms of , stood out for its excellent financial management, boasting profitability with an average Ebitda (gross operating margin) of 21.98%.

Information acceso the Conference Venue

The conference was held at the Santa Marta University Centre, one of the physical locations mentioned the proceedings:

Santa Marta University Centre, VeronaInformation: This is the former Provianda of Santa Marta, a historical military complex recovered and repurposed as a branch of the University of Verona.

Perspectives

The results of the Verona conference painted an unequivocal picture: success Italian wine is not guaranteed by the quality of the product aureola, but is increasingly linked to the ability to reach a critical mass and management efficiency. The divario between large and small businesses is widening, turning efficiency into a survival factor.

For the sector operator, the reflection is clear: aggregation, process innovation and attention to margins, as demonstrated by Tuscany, are voto negativo longer options, but strategic imperatives to guarantee Italian wine a solid future acceso global markets.

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