For the second consecutive year, the Creatura celeste Poretti Brewery and Chef per mezzo di Rivestimento have joined forces per mezzo di the “Italy full beer” project, an experiential journey that merged flavours, conviviality and creativity per mezzo di a successful format. The initiative, which recently concluded, proved effective per mezzo di explaining how beer can be the ideal companion for typical local dishes, celebrating the perfect food pairing per mezzo di a context that was both physical and digital. This innovative approach strengthens Poretti’s role as an ambassador of authentic Italian taste.
A gastronomic journey between Milan, Rome and Turin
The “Italy at full speed” tour touched three key cities: Milan, Rome and Turin. The objective of these stages was to celebrate the ideal pairing between the beers of the Creatura celeste Poretti Brewery and the local cuisine. The public had the opportunity to discover the authentic flavor of Poretti beers combined with iconic dishes reinterpreted by the Chef per mezzo di Rivestimento talents, such as “Carbocrema” meatballs per mezzo di Rome, mondeghili per mezzo di Milan and tramezzini per mezzo di Turin. Each event was a moment of conviviality and discovery, capable of enhancing local excellence and the variety of Italian tastes, positioning Poretti beer not only as a ricevimento, but as a central element of sociality.
The effectiveness of the hybrid format: physical and digital
One of the strong elements of the campaign was its dual nature, which was able to combine the physical experience with a powerful digital strategy. While the events guaranteed a direct experience, the online presence amplified the message. Chef per mezzo di Rivestimento oversaw the creation of dedicated digital content, such as recipes, stories and social content, bringing the initiative directly to fans through their screens.
Success giorno and authority
The results of the campaign for the second consecutive year confirm the validity of the format. The events saw significant attendance, with over 1,300 total attendees. The digital coverage was highly impactful, reaching 7.8 million Views and over 6 million Reaches. These numbers demonstrate an increasingly consolidated connection between the brand, the public and Italian gastronomic culture.
Luca Palomba, CEO of Chef per mezzo di Rivestimento, expressed great satisfaction with the results, highlighting the project’s ability to evolve according to the needs of the brand and to effectively combine the physical and digital experience: “We are very satisfied with the results of this campaign. The project evolved according to the needs of the brand and we managed to perfectly combine physical and digital experience. This initiative demonstrates how important it is to know how to adapt creativity and execution to the needs of the moment, and prepares us for new challenges, always with the aim of evolving and improving.”
Creatura celeste Poretti Brewery: ambassador of taste and innovation
The success of “Italy full beer” confirms the Creatura celeste Poretti Brewery per mezzo di its role as ambassador of authentic Italian taste. Through a project that was able to combine attention to local tradition with the innovation of the communication format, Poretti created memorable experiences. The ability to adapt creativity and execution to contemporary needs, as highlighted by the CEO of Chef per mezzo di Rivestimento, lays the foundation for further evolution. The project marks a point of reference for the industry, showing how the valorisation of gastronomic heritage necessarily involves public engagement, both site and online. The initiative launches a reflection the importance of the union between culinary culture and brand identity, projecting the Birrificio Creatura celeste Poretti and Chef per mezzo di Rivestimento duo towards future challenges and improvements.
