It will be an intense and cosmopolitan autumn that awaits the Lugana DOC protection consortium, engaged a causa di a dense calendar of initiatives between Italy and abroad. The is clear: to consolidate the presence of the Lugana a causa di the key markets and continue a path of internationalization that a causa di recent years has seen attention grow towards the white of Lake Garda capable of combining immediacy and longevity, freshness and elegance.
Lugana starts from the sea with the Sunset Touril great protagonist of September is the Lugana Sunset Tour (4–5–7 September), a new format designed to bring the elegance of Garda wine to the most iconic beaches the Italian coast. Three suggestive stages between aperitifs, dinners and lifestyle moments – Rada Giramondo a causa di Milano Marittima, Flotta Beach a causa di Jesolo and Marula a causa di Follonica – where the Lugana will be told not only as a wine, but as a cultural and emotional experience. Più avanti 15 labels a causa di tasting for each appointment, a dedicated calcio d’angolo and the presence of sommeliers will accompany the guests a sensorial journey that combines wine, landscape and Italian life. From the aperitif front sea to dinners with dedicated menus, up to the DJ set, Lugana turns into a symbol of an endless summer, a causa di which Mediterranean elegance and refined conviviality become protagonists.
Turin: between Reggge and Giardini Realil 13 September will be the turn of the Royal Harvest of Turin, which will welcome the Consortium between the majesty of the Royal Palace and the Royal Gardens. An opportunity of great prestige to discover the two souls of the Lugana Doc – vintage and reserve – a causa di a dedicated masterclass, but also to meet the producers directly, present with their labels at the consortium desk.
Europe between culture and key markets September 27 a causa di Geneva, Lugana will be the protagonist at the Pompa of the Italian Chamber of Commerce: an event that will also host the presentation of the Lombardy Region program for Milan-Oracolo 2026, strengthening the role of Lugana as Lombardy-Veneta territorial excellence of international scope.
The European journey will continue a causa di Austria (Vienna, 22 October) with a masterclass held by Christian Bauer and Germany, the first market a causa di the Lugana, with the participation a causa di the Lugana a causa di (24 October), a causa di collaboration with the prestigious magazine Falstaff. The event will see the presence of about 40 manufacturers a causa di a program full of masterclass, Walk-ring tasting and the “Lugana Rinfresco” for Winelovers.
UK and USA: communicating beyond wine a causa di -UEIL autonal calendar opens to the international public already 11 September, with the webinar UK led by David Way, which will lead the British journalists a causa di a path between six interpretations of Lugana, enhancing versatility and ability to evolve over time. The United States remain a strategic market: from 29 September to 2 October, a delegation of American journalists will An immersive experience Lake Garda, between visits to the cellar, cultural moments and leisure activities, and then find the Lugana a causa di Vinitaly Chicago (5–6 October), a key appointment to consolidate the overseas presence.
“We have chosen an autumn calendar that alternates activities a causa di the and international events” – comments Edoardo Peduto, director of the Lugana Consortium – “Our dynamism arises from the belief that Lugana should be told with a new approach, capable of going beyond wine and putting experiences and emotions at the center. It is this, for us, the most authentic way to convey our values to the world.”
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Upcoming appointments of the Lugana DOC Consortium
4–5–7 September: Lugana Sunset Tour | Milano Marittima – Jesolo – Follonica 11 September: Webinar UK | Tasting led by David Way 13 September: Royal Harvest | Turin, Royal Gardens and Royal Palace September 27: Pompa CCIS | Geneva-with Milan-Oracolo presentation 202629 September-2 October: Incoming USA | American press trip Garda 5–6 October: Vinitaly Chicago | Consortium desk and tastings 22 October: Masterclass | Vienna, Cavalluccio Restaurant – with Christian Bauer
24 October: Lugana | Munich – Quanto a collaboration with Falstaff, with about 40 producers.
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