With the Lantern Celebration, after 16 days of events, China goes into the lunar year of the Dragon on 24 February 2024. For the celebration, Masi provides the “Costasera Lunar– New Year of the Dragon”, a minimal edition of the Costasera Amarone Classico 2018, to honor among the most representative and remarkable vacations of Chinese culture.
After the success of the bottle predestined for the Year of the Bunny in 2023, the Veronese winery restores its deal and tribute to asian cultures, a homage made more substantial by the long existence of its red wines in Asian markets. In truth, Masi has actually been dispersing its Amarones in this location for more than forty years.
” Asian markets have actually constantly played a basic function in our course of global development and vision of the brand name” remarks Alessandra Boscaini, Sales Director of Masi Agricola. “Chinese culture in specific, with its thousand-year history, boasts an unbelievable wealth of signs and customs which motivated us for the “Costasera Lunar” collection, promoted on WeChat and Little Red Book, the e-commerce platforms and a lot of extensive socials media in Asia, with a considerable effect on the growing neighborhood of customers in the location”.
” Costasera Lunar– New Year of the Dragon” represents the spirit of the vacation in its product packaging and label, embellished with conventional red concepts and a magnificent drifting golden dragon, which remembers the renowned dance of the significantly widely known Chinese New Year events and got involved by Asian neighborhoods worldwide. The dragon is venerated and thought about a bringer of best of luck, a sign not just of strength and self-respect however likewise of fertility, knowledge and luxury, all elements understandable in this restricted edition. A message of great long for the year to come which likewise shows the intricacy, an identifying characteristic of the renowned Amarone della Valpolicella.
With this year’s edition Masi introduces a series of 12 collectible bottles devoted to the zodiac indications of the Chinese lunar calendar, defined by unique and distinct labels provided in a single case representing the iconography of the zodiac, which describe its significance. A valuable series for red wines likewise meant for long aging.
” Costasera Lunar– New Year of the Dragon” is likewise offered on enotecamasi.it for those interested and curious Western customers.
