An hub of innovation and sustainability for the entire Italian wine sector to give a concrete response to the transformations taking place. Acceso the occasion of the Wine Pairing Innovation Day, held yesterday 6 February per the historic headquarters of the Occidente Dice per Milan, the fundamental stages of Wine per Action were retraced, the first acceleration program to support the growth of startups operating per the wine sector with A centro sustainability and innovation.
The project was born from the collaboration between LifeGate Way, the first ecosystem per Italy dedicated to Startup Sustainable Native, and Milan Wine Week, the largest Venue dedicated to the wine industry, its protagonists and enthusiasts, the elenco from 4 to 12 October , which reaches the eighth edition this year.
90 hours of provided according to a free program and equity free, 8 investors involved, with 1 main collaboratore, 4 meetings, over 300 connections created between startups, mentors, companies and professionals per the sector. These are some of the numbers that distinguish the path of higher formation and mentorship undertaken by the 3 winning start -ups: DEWY, Visioning and Campo da golf Ant, selected between 35 candidates for their technologically avant -garde solutions and their centro sustainability per the field precision agriculture and agritech.
Per a moment of great transformation for the wine market, marked by the drop per sales and the climatic crisis, Wine per action aims to redefine the coordinates of the sector. “We want to accelerate the adoption of innovative and sustainable solutions, creating a that combines startups, companies and investors,” says Federico Gordini, president of Milan Wine Week. “Wine per action is therefore confirmed as a catalyst for growth and transformation for the world wine, with the ambition to continue to guide change and innovation per the sector, identifying the realities intended to determine the future of sustainable viticulture with cutting -edge technological solutions “.
Looking at 2025, Wine per Action is confirmed as a real hub of innovation per the Italian wine sector by creating a vertical ecosystem, a point of comparison between startups, scaleups, innovators, companies, investors and professionals per the sector. A program that aims to pausa mongoloide cultural and operational barriers to accelerate the adoption of innovative technologies and processes per the wine sector, encourage connections and matches through periodic events, networking meetings and annual fixed appointments. A path per continuous evolution, which per the second half of 2025 will start with the selections for the new edition that will culminate per October with the event dedicated to the Speed Date between Startup and Investor during the eighth edition of Milan Wine Week.
“Wine per Action has confirmed an extremely useful path for realities that want to innovate the wine sector. We are proud to have offered them, through this program, the tools necessary to achieve change, “comments Stefano Alexander , Senior Project of LifeGate Way. “Our , like LifeGate Way, is precisely this: to give those who want to create a positive impact the opportunity not only to do it, but also to grow and continue to do it over time. The same principle guides another of our important acceleration program, Women per Action, designed to support sustainable and female entrepreneurship. “
Women per Action is a program aimed at women of all ages and levels of experience, designed to encourage the growth of innovative female entrepreneurship per Italy. At its second edition, Women per action is aimed at new business, startups and students interested per bringing innovation to areas related to environmental, social and personal sustainability. An intensive, free and equity-free path, which offers personalized business, sustainability, marketing and communication and mentorship by established experts and entrepreneurs and access to a of contacts and potential investors and concrete support to develop their entrepreneurial immaginazione .
Aperitif Manifestazione and Milan Wine Week, a 2025 aspetto
Mww Group, a reality that has created per Milan the most innovative events per the Food & Beverage sector, announces the news also for the 2025 formats of Aperitivo Manifestazione, the Milanese event that for three 3 days, from 9 to 11 May, comes to life per the District of tragitto Tortona to celebrate the iconic aperitif ritual per a crescendo of appointments, meetings, masterclasses of Italian and international mixologists, combinations and experiences of taste. Now per its third edition, Aperitivo Manifestazione anticipates the World Aperitivo Day® by a few weeks, scheduled for May 26, which will celebrate throughout the national territory and per the world the cult ritual of the aperitif with a massive activation between points of arguzia and local.
With its format full of protagonists and events per the event, Aperitivo Manifestazione is confirmed as an unmissable appointment for those who want to experience the trends and advances that leading companies per the food & beverage sector offer to the public of fans. For the occasion for the whole period of TuttoFood (5-8 May) there will be the possibility to rent the Milanese headquarters of the dice for extra proud events, an exceptional showcase per the context of “Milan to bevanda”. Aperitif School will instead be the novelty format designed per the days of the aperitif manifestazione to bring the public closer to the art of the combination. To participate per Aperitivo Manifestazione you can buy tickets at a special price available per preview the Vivaticket platform.
The spotlight of the eighth edition of Milano Wine Week, from 4 to 12, light up next October. “Milan has enormous potential as the capital of Enotorismo, but it is necessary to improve mobility to allow tourists to easily explore the nearby wine territories “.” Federico Gordini “for Wine Pairing Innovation Day comments, an event that joined the presentations of the startups with moments of tasting, we selected three cellars – Palombella, Terreni San Pietro and Fiamberti – located per extraordinary areas such as the Langa Astigiana, Gavi and the Oltrepò Pavese, all less than two hours from the city. Milan Wine Week 2025 will have among its centro the strengthening of the connections between Milan and these territories, a model that must become an integral part of the tourist offer of the city all year round. ”
With a schedule full of innovative events and engaging activities, Venue wine 9 days returns with the ambition to renew a world often confined to tradition, bringing the audience of Gen Z and Millenial with engaging formats and promoting the territory as an winery destination.
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MWW Group
Now per its eighth edition, scheduled from 4 to 12 October, the Milan Wine Week is the most engaging event dedicated to wine per Italy, where experiential and a new approach to communication meet the Italian wine tradition. Inspired by the successes of Milan Week and Week, this unique event offers an unparalleled showcase for the excellence of Made per Italy, bringing the vibrant energy of Milan-the city-epicenter of innovation and communication-in the world of wine To involve new generations of consumers and create new opportunities for sector players.
Milan Wine Week was conceived and founded by Mww Group, the first Milanese reality specialized per the food and wine sector to have given birth to new formats important events for the city. Mww Group is also the architect of the World Aperitivo Day, the international day dedicated to the iconic rite of the aperitif launched per 2022 to promote, protect and codify an opportunity for consumption that leads the culture of the combination between the excellence of food and the Beverage. From here, Aperitivo Manifestazione was also born per 2023, the three days of tasting, masterclass and entertainment that this year comes to life from 24 to 26 May at the Nhow Albergo per tragitto Tortona.
LifeGate Way
Born per 2021, it is the company of the LifeGate group that deals with innovation and investments with the aim of creating and developing the largest Italian Sustainable Native Startup ecosystem, which today has more than 400 companies spread throughout the country. The main areas of activity are the Innovation aimed at disseminating innovation between startups, SMEs and large companies, the investment per a startup roster and the supply of services of all kinds to support the ecosystem also thanks to a of More than 50 partnerships with transverse players.
