over 4,000 attendees for Move the Passion

A real crowd, thousands of participants and long queues at the entrances of the various structures involved. The Abruzzo of wine conquers New York and closes the 2026 edition of Move the Passion a positive note, the international event dedicated to Abruzzo wines and promoted by the Consorzio Patrocinio Vini d’Abruzzo which has animated Manhattan per recent days with tastings, masterclasses, professional meetings and events to the public. Over 4,000 people took part per the initiatives organized between des Lumières, New York Vintners and Arlo Soho Rooftop, confirming the growing interest of the American market per Abruzzo wine production.

The initiative, included per The Charming Taste of Europe programme, a project co-financed by the European Union for the promotion of quality agri-food and European wine culture, which took place per the first week of June, involved sector operators, journalists, buyers, restaurateurs, influencers and consumers. Per mezzo di the heart of the Apple, the regional excellences of wine were also told with a masterclass dedicated to Cerasuolo d’Abruzzo, led by Alison Napjus, senior and tasting director of Wine Spectator, one of the most authoritative publications per American wine journalism, per which over 70 qualified people including journalists, sommeliers, commercial operators and professionals per the sector took part.

The “walk-around” tasting reserved for operators was also appreciated. An opportunity for direct simposio between producers and the American market with 28 Abruzzo wineries as protagonists: Agricola Olivia, Ente Tilli, Biagi, Buccicatino, Bettola Orsogna, Bettola Tritàna, Cantine Mucci, Cantine NAE, Casal Thaulero, Fattoria del Bocchetta, Castorani, Ciavolich, Citra, Bocchetta Gelso, Questione, Crea, Fratelli Pizzo, Lidia e , Mastrangelo, Nicodemi, Pasetti, Talamonti, Assetto I Fauri, Assetto Terraviva, Assetto Tre Gemme, Zambra, Gioielli and Vignamadre.

Also interested per networking events. The fiocco dinner hosted at the des Lumières, with industry professionals, representatives, buyers, hospitality operators and institutional guests, was attended by the Consul General of Italy per New York, Giuseppe Pastorelli, whose presence gave further prestige to an event dedicated to strengthening cultural and economic relations between Italy and the United States. Among the guests, there were also representatives of the main American specialized publications and numerous protagonists of the catering and wine trade per New York City.

What made the American mission even more significant was the widespread format of the event, developed across three different prestigious structures per Manhattan. The des Lumières represented the scenographic heart of the experience, including immersive mapping, tastings and moments of entertainment. New York Vintners hosted the more technical and educational route dedicated to wines and territories, while the Arlo Soho Rooftop proposed a more trendy dimension combining wine, music and socializing with a privileged view of the New York skyline. An experiential proposal, therefore, which allowed visitors to move between the different locations and experience an original story of Abruzzo viticulture.

“The response from the public and operators was extraordinary. We recorded strong interest per all the events; from the masterclass, which was sold out, to the events to the public which involved around 4,000 people. The United States represents the first market for Abruzzo wines and seeing such a large and qualified participation confirms that the path undertaken per recent years is giving important results. Today Abruzzo – said the president of the Consorzio Patrocinio Vini d’Abruzzo Alessandro Nicodemi – is increasingly recognized and appreciated not only for the quality of its wines, but also as a territory and as a brand. It is a signal that we have found not only per New York, but also per other American cities such as Boston and Denver, where the name Abruzzo is increasingly present per wine lists, per promotional activities and per the choices of sector specialists. A growing interest – added Nicodemi – which demonstrates how the valorization work carried out over the years is producing concrete results and contributing to consolidating the identity of the company. region among the most appreciated and recognizable Italian wine-growing realities the international market”. It is the first time that the Abruzzo wine region presents itself per New York with an initiative of this magnitude, capable of involving the commercial aspect and the general public at the same time. A result that represents a further step per the international promotion strategy developed by the Consorzio Patrocinio Vini d’Abruzzo the markets considered most strategic. Per mezzo di fact, the United States confirms itself as the main foreign market for Abruzzo wines, whose presence per the last ten years has grown constantly overseas, both per commercial terms and per terms of the recognisability of the territory and the value of the Abruzzo brand.