Sicily en Primeur 2025 launches the manifesto on the future of wine starting from its cultural value

– “The Sicily of wine, tirelessly resilient, reflects acceso the past and projected itself with determination towards the future, finding con associations the strength to advance and grow incessantly”. The message of Mariangela Cambria, president of Assovini Sicilia, closes the XXI edition of Sicily En Primeur, underlining the central role of the association con the global debate that concerns the world of wine, defining a programmatic nudo that leverages the cultural value of wine and acceso the main factors that today define it: wine groves, sustainability, conscious consumption, productive quality.

It was the city of Modica and its Baroque paesaggio – from the Cittadella dei Conti to the Garibaldi Theater – who hosted the most important itinerant showcase of Sicilian wine, dedicated to the preview of the last vintage, conceived and organized by Assovini Sicilia since 2004.

A journey into the heart of the Sicily of wine: the eleven winemen who led the international press to discover the different wine souls of the island have consecrated the success of a format that makes its protagonist of the territory. Over three hundred labels, presented con a technical tasting led by AIS, offered a vibrant testimony of the dynamism and the quality that animate Sicilian producers.

More and more attention to the contents, with the new of the four talk that has made it possible to deepen current issues such as communication con the new generations, neuromarketing, the protection and enhancement of wine productions thanks to the new state marks.

With the conference “The culture of wine con Sicily: a millennial story that looks to the future”, hosted at the Garibaldi Theater of Modica, Assovini Sicilia focuses the spotlight acceso the current affairs of the wine factor con the economic-political and social context, offering new ideas and reflections. Moderated by Luciano Ferraro, deputy director of the Messo della Vespero, the conference opened with the institutional greetings of the councilor for agriculture Salvatore Barbagallo, and of happy absence, head of the ICQRF department (Central Inspectorate quality and fraud repression) of the Masaf, who underlined the importance of “strengthening the traceability and control systems to protect the identity and competitiveness of our wine con the world. Absence – not only protect the consumer, but also guarantee loyal competition between producers, helping to eliminate counterfeit products from the market and to contrast the phenomenon of Italian sounding, particularly widespread abroad “.

Starting from the pay-off of this XXI edition, the culture of wine con Sicily: a millennial history that looks to the future, is culture, motivo and the thematic guiding thread of the conference, declined con the various contributions of the speakers, who have reasoned, each according to their own of ​​competence and action, acceso possible solutions and scenarios.

Con his inaugural speech, Mariangela Cambria, president of Assovini Sicilia, stressed that “today, con the of the global challenges that see wine con the center of a heated debate, it is essential to return to our roots to reflect and respond to future challenges. The next challenge for Assovini Sicily is not only to keep the quality of wine production high and invest con sustainability, but also to protect the cultural value against international dynamics, Against a thought that criminalizes a product of civilization, knowledge, beauty and tradition “.

The Master of Wine Andrea Lonardi laid the foundations for a programmatic nudo entitled The Factor S: the uniqueness of the Sicilian wine continent, and explored the future of Sicilian wine through twelve keywords that begin for “S” – from a dream to dream – offering a profound reflection acceso identity, sustainability and strategic vision.

“It is necessary to retain young people, enhance the identity sites beyond Etna, create contemporary wines and narratives, form a new generation of winemakers to the challenges. Sicilian wine can still remain a cultural symbol and a shared dream, if guided by vision and responsibility but with preparation, method and discipline,” commented Andrea Lonardi.

Writing is written and reads culture of wine, travel and the territory. From the vineyard to the digital showcase: the South that innovates between events, e-commerce and new reception models for wine tourism, was the title of the intervention of the teachers of the Lumsa University, Dario Stefàno and Antonello Maruotti, who illustrated and commented acceso the results of the Focolaio acceso Sicily of the Research conducted by the new Enoturism and Oleoturismo Studi Center of the Lumsa University, led by Dario Stèfano himself.

“The winery offer con Southern Italy, and con particular con Sicily, which emerges from the Ceseo survey, draws a dynamic model, rooted con tradition but capable of combining innovation and experientiality. Direct discernimento and e-commerce are increasingly characterized as strategic channels of economic growth, with the online that takes acceso ever greater relevant con the turnover”-said Dario Stefàno, president of the Nucleo Studi and Oleoturismo of the Lumsa University, and Antonello Maruotti, professor of statistics (Lumsa University).

The debate was enriched with the theme Awareness and wine culture: for informed and conscious consumption, namely the relationship between wine and health, discussed by Sara Farnetti, specialist con internal medicine and con the pathophysiology of metabolism and nutrition. “Wine is a unique, genuine, cultural heritage and as such must be preserved. It makes sense to present a ban acceso consuming alcohol, it would be logical and effective to make consumption aware, deliberate con an independent way a review of the habits. Con this way we realize a cultural change, we teach the respect and care of the individual” – added Sara Farnetti.

Finally, the culture of wine con Sicily today cannot ignore the role of sustainability and the Stopain Sicilia Foundation, “which proves – comments Alessio Planeta – more and more a fundamental tool for the present and the future of Sicilian wine”. the stage of Sicily En Primeur, Alessio Planeta, councilor of the Stopain Sicily Foundation, presented the new projects such as “Honeybees and Vineyard” acceso the signore -collapse Ape and beams beekeeping, and the “light bottle – Centopercento Sicilia” which aims to veterano carbon dormant. The Stopain Sicilia Foundation, born from the will and synergy between Assovini Sicilia and the Protection Consortium DOC Sicily, has today forty -four associated companies and 23.6 thousand certified bottles Stopain Sicilia.

Grand at the Cittadella dei Conti a causa di Modica with the Walk-Airound Tasting which saw 57 associated cellars protagonists of the conferenza with the press, con addition to the excellence of the wine production with 300 wines con tasting.

Sicily En Primeur was also the occasion of the collaboration between Assovini Sicily and the Sicily of Ulysses, the association that brings together the Sicilian excellence con the sectors of hospitality, gastronomy and viticulture, which took care of the closing dinner of the event.

“Sicily En Primeur is a further important piece con the collaboration project between Assovini and the Sicily of Ulysses aimed at promoting our region through its excellence of food, wine and hospitality. Having offered guests the experience of the High Sicilian cuisine, combined with the great wines of the territory, was undoubtedly the most authentic form of promotion of our island, an alive expression of its culture and identity” – commented Tony Coco. Ulysses. Another synergy put con place during Sicily EN Primeur, is the event organized together with the Sicily Sicily Regional Cantina Sicily and the ATS Strade del Riuscita wine, dedicated to a delegation of national and foreign journalists, guests of a tasting to discover the local wines.

Wine – concluded Mariangela Cambria – cannot be deprived of its purest essence: its cultural value. Our wine culture promotes the Sicily brand con markets around the world, enhancing its history, diversity and uniqueness.