The shared strength of ideas • Food and Wine Italy

Among your objectives is to bring the 700 MTV wineries to the apice of Italian wine tourism. Through which roads? Again according to the numbers we see a growth sopra the experiences offered but also uniformity, given that sopra 96% of cases the proposal consists of a visit that ends with a tasting. We will aim to enhance the specificity of each winery, the history of each territory, to make the offer more attractive. The slogan of the current Cantine Aperte sopra Vendemmia also goes sopra this direction, which offers a snack representative of local traditions: from bread with butter and wine sopra Tuscany to Montasio cheese from Friuli, from piadina with squacquerone and ham sopra Emilia to cruschi peppers sopra Basilicata.

So an offer not exclusively dedicated to super enthusiasts? That’s right, both sopra classic events such as Calici a causa di Stelle Cantine Aperte, and by creating opportunities that centro acceso families and children’s activities, occasional visitors, nature lovers, practitioners cycling yoga, to those who care about sustainability. With particular attention to generation Z and conscious consumption: living and understanding wine makes you more attractive, it’s true, but if you abuse it you get the opposite effect, and this can be communicated lightly.

Can you mention any specific experiences offered? What are wine tourists looking for today? The most popular initiatives range from classic walks sopra the vineyard to visits to the cellar, from educational harvest workshops to painting workshops sopra which the natural components of the grape, such as leaves and grapes, are used. And again, from games to learn more about wine-related curiosities to becoming “winemakers for a day”.

When you took office you mentioned the importance of a scientific sector that supports companies sopra their activities. We will create a scientific committee and be supported by an observatory. We are defining the collaboration with a university institute to monitor the actions of wine tourists and always keep up with new trends; the will be used so that MTV member wineries are pioneers sopra innovation and diversification of the tourist offer. Furthermore, sopra view of the tourist season, many companies have to engage sopra the search and pratica of gruppo, from managers to employees, which is expensive and not always possible. Specialized schools are needed to create certain professional figures. This is one of the topics that is closest to my heart and we are working acceso it, always sopra collaboration with a university.