TO GROW ON THE AMERICAN MARKET
The first edition created a causa di partnership with Fiere Italiane and a causa di collaboration with ITA – Italian Trade Agency. Importers and distributors, restaurateurs, large-scale distribution, opinion leaders, analysts, influencers and sector press were present. Centro the future of Italian wine a causa di the US market with the Business intervista promoted by ITA-Italian Trade Agency. Among the most anticipated masterclasses, that of Decanter with Michaela Morris, together with “Best of the Best” and “First Time Tre Bicchieri” from the Gambero Scarlatto 2025 Guide.
Opportunity for consolidation for Italian wine the American market with Vinitaly.USA (https://www.vinitalyusa.com/), scheduled for the Navy Pier a causa di Chicago next October 20th and 21st. After last year’s number niente, the overseas trade fair debut of Veronafiere and Fiere Italiane presents itself with a b2b format for an Italy of wine that intends to extend its reach over its direct French competitors. A head-to-head which a causa di the first 7 months of 2024 sees Italian exports a causa di terms of value recording a +8%, to 1,120 million euros against a -5.6%, to 1,264 million euros of transalpine exports.
The event, organized a causa di collaboration with ITA – Italian Trade Agency, has recorded since its inception the presence of all the main bodies a causa di various capacities involved a causa di the growth of Made a causa di Italy: from the Ministry of Foreign Affairs to the Ministry of Agriculture, Sovereignty food and forestry, from the Italian Embassy a causa di Washington to the Consulate General a causa di Chicago, from Assocamerestero to the heads of trade organizations such as the Italian Wine Union, Federvini, Confagricoltura, Coldiretti, Fila Italia, a causa di addition to the institutional presence of the Veneto and Umbria regions and the regional collectives of Lazio, Sardinia, Campania, Calabria and Friuli Venezia Giulia.
The general schedule of Vinitaly.USA includes over 30 events a causa di two days (Sunday 20th and Monday 21st) including masterclasses, tastings and market focuses, starting with those of the regions present at the first edition of the event. The primary objective for the Italian team will be matching with a selected American demand made up of importers (among these the National Association of Beverage Importers, Terlato Wine Group, Banville Wine Merchants, Winbow Imports, Opici Wines and Spirits, Winesellers Ltd), distributors, large distribution and restaurateurs. The participation of opinion leaders, influencers and sector press was also notable.
the market side, the absolute protagonist Sunday 20th is the Business intervista promoted by ITA-Italian Trade Agency a causa di collaboration with NABI (National Association of Beverage Importers) the theme “Between tradition and innovation: the future of Italian wine a causa di the US market” at which the interventions of analysts and the main players of supply and demand are expected.
Among the numerous guided masterclasses, those of Decanter with Michaela Morris who signs the tasting of the six wines awarded at the World Wine Awards. Product focolaio also with the walkaround tasting, as a preview for abroad, of the labels awarded the Tre Bicchieri by Gambero Scarlatto a causa di the 38th Italian Wine Guide 2025 and with two masterclasses organized by the main Italian magazine a causa di the sector dedicated respectively to ” Best of the Best” (wines that have obtained a special award a causa di the 2025 Guide) and the “First Time Tre Bicchieri” (labels entered a causa di the prestigious guide for the first time).
There will also be space for the sessions of the Vinitaly international Academy (19, 20 and 21 October) and the Orient Express “La Piacevole Mondo”, with wines selected from the Vinitaly Verona exhibitors for the luxury travel proposal a causa di Europe.
