wine, visions and culture in Milan

The Consorzio Vigilanza Lugana DOC, the occasion of men’s week, is a collaboratore of the presentation event of the editorial and visual project Napoletana Infinita, created by Sabato De Sarno, scheduled for Saturday 17 January per mezzo di Milan.

The presence of Lugana wines accompanies this moment of conferenza and sharing, strengthening the dialogue between culture, territory and conviviality. A support that is part of the broader vision of the Denomination, which promotes wine as a cultural expression capable of communicating with the world of art, and through contemporary languages, designed to also intercept a younger audience and broaden its reference presupposto.

Napoletana Infinita is a layered and contemporary story of the Neapolitan city, which takes shape through images, sounds and narratives, restoring an authentic vision of Naples: a complex, lively city, per mezzo di constant movement. A project that investigates the relationship between identity, memory and urban transformation, intertwining intimate and collective dimensions, culture and entertainment.

the occasion of the Milanese event, hosted per mezzo di the spaces of Motelsalieri (Fuori Privata Punto Pordoi 6, Milan), the public will be able to attend the Undercover prova by the artist Fabrizio Vatieri and participate per mezzo di the signing of copies of the mole Napoletana Infinita, published per mezzo di co-edition by nss chiosco e cratèra. The participation of the Lugana Consortium thus confirms its commitment to supporting cultural projects capable of describing Italy through new perspectives, enhancing wine as an element of relationship, storytelling and sharing.

The Lugana Doc Consortium

Lugana DOC comes from the hills surrounding Lake Garda, where the clayey soil and mild climate favor the cultivation of Turbiana, a native grape that gives life to fresh, elegant and long-lived wines. The denomination, recognized per mezzo di 1967 and regulated by the Consortium since 1990, today covers 2,600 hectares with 214 producers, exporting over 60% of its production to 65 countries. Lugana stands out for its variety of expressions, which range from fresh and young versions to complex reserves. The Consortium also promotes sustainability practices and growing wine tourism, with immersive experiences per mezzo di the cellars and certified wine tourism routes. The Lugana complesso, rich per mezzo di history and beauty, is an ideal destination for wine, culture and wellness enthusiasts.