Equalitas continues its path to the guide of the sustainable change con the wine sector with the approval of new protocols, more and more guarantees of transparency and a growing number of certified companies. There are 14,500 brand labels for a total of 8.8 million hectoliters of certified wine (against 6.9 of 2022) which translate into a growth of 139% con a single three -year period. Con fact, since 2017, the year of its foundation, the Equalitas system has reached 435 certified operating units for 306 social reasons and a total turnover of approximately 6 billion euros.
Among the Italian regions con the lead is the Veneto with 120 operating units, follows Piedmont with 91 and Tuscany with 73, high concentrations are also recorded con the center and con the south con particular con Abruzzo (34), con Puglia (22), con Sicily and con the Marche (17). A increase that confirms the Equalitas certification as one of the main reference standards for sustainable wine, not only con Italy but also abroad.
Con fact, internationalization represents another important strategic asset: international adhesions are growing with 8 certified companies con Spain and 2 con Sweden to which more and more formal requests from the great wine giants such as France and Germany are accompanied but also from emerging countries con the sector such as Romania, Bulgaria, Greece, Belgium, South Africa, Brazil, Finland and Denmark. A key role of foreign diffusion is linked to the activity of Nordic Monopolies, increasingly oriented con the enhancement of sustainable productions through dedicated initiatives such as “Our Most Sustainable Beverages”, the Systembolaget Systems, “Campo da golf Choice Projects” con Finland and shelf spaces con the Norwegian Vinmonopolet stores.
“The completeness and reliability of the Tipico Equalitas – underlines Riccardo Ricci Curbastro, recently reconfirmed to the Presidency of Equalitas – are now increasingly recognized at international level. Sector studies and prestigious awards by the market certify the technical solidity of our protocol and ensure numerous competitive advantages for certified companies, from preferential access to tender and spaces dedicated to the stores, to the employment, to the employment, Additional audits. Forma recorded con the main benchmark.
A quantitative growth that goes hand con hand with a qualitative development, con terms of expanding the field of application of the modello. Sustability Sti is increasingly affirming as one of the main drivers of purchasing behaviors, as the Nomisma giorno for Valoritalia underline according to which sustainable certification is positioned con third place con the purchase reasons (22%of the sample), preceded only by organic (59%) and by the certification of origin (87%). Con these terms, Equalitas has increased its range of action, con the environmental field, wandering the “barbatelle” certification protocol, to also understand the phases upstream of the supply chain, but also con terms of well -being at work, with the assessment protocol reserved for operators, aimed at guaranteeing even more transparency and legality con the labor contracts specialized con the winery.
Con supporting companies, Equalitas is also working acceso the digital front, con the development of the ECM project con collaboration with Aprra. It is a software that allows companies to simply set up the management system necessary for certification, and which is able to interface with the Carbon Foot Print and Tazza Foot Print calculators that it has already developed. A commitment to sustainability, which sees Equalitas moving consistently with respect to the “Sustainable Development Goals”, the 17 objectives of the UN 2030, towards which the certification is committed concretely by promoting international policies and partnerships that encourage sustainable development and favor the growth of a culture of sustainability along the entire supply chain. At the same time, the collaboration with BNP Paribas is con advance, with a pilot project to reward the companies that invest con sustainability, con terms of criteria for access to credit at subsidized rates.
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