At the US Gara open this year (ongoing until 7 September) the rivalry is not only played among tennis players the pitch. The beverage sector is also the center of attention, with a challenge that sees the Honey Parità opposing, a mescolanza symbol of the tournament for almost twenty years, and the new Slice Waterline, launched for the 2025 edition and already at the center of the debate.
According to reports from the CNBC, the Honey Parità today costs 23 dollars, a price unchanged compared to 2024 but grew by 50% compared to 2015, well beyond the inflation recorded by the consumer price index (CPI). The CBS recalled that 2023 556,782 glasses were sold, with collections of over 12 million dollars, confirming the economic role of the mescolanza conceived by Nick Mautone 2006 for Gray Goose.
The mescolanza symbol of FLUSHING MEDOWS
Prepared with vodka, lemonade and raspberry liqueur, the Honey Parità is decorated with yellow melon spheres that recall the tennis balls. Over the years he has consolidated as an integral part of the identity of the tournament, also supported by the visibility guaranteed by public figures and celebrities such as Taylor Swift, Will Smith, Spike Lee, Cody Rigsby ora Anna Wintour.
The novelty of 2025: the Slice Waterline
Next to the historical ricevimento, the Ihg Hotels & Resorts sponsor introduced the Slice waternelon, served a neon -shaped campo da golf wine -shaped wine glass, an element that helped to make it immediately recognizable. The recipe includes Champagne Moët & Chandon Imperial Brut, Sambuco St-Germain flower liqueur, lime and watermelon juice, garnished with a slice of fresh fruit.
The price, 39 dollars, places it a premium orchestra. As the New York Post reported, several spectators did not hesitate to spend high figures order to try the experience. “I like bubbles and the aftertaste of watermelon. I would buy it back, for me it is second only to the Honey Parità, “said the New York Brooke Krueger. Another spectator, Lee Denso of New Jersey, called it “less sweet and very pleasant, especially thanks to the new glass”.
The Slice Waterline has also found space social , favored by spontaneous testimonials and by celebrities present at Flushing Meadows. Celebrità like Serena Williams, Brittany Snow and Meg Donnelly have been photographed with the new mescolanza, while social personalities such as Tessa Brooks and Julia Mervis have contributed to the online spread. The choice of a glass with a particular made the ricevimento an ideal photographic object for viral content.
The success of the new ricevimento is part of a wider context, which sees the public of the US Gara open alternating popular consumption and high -end proposals. Among the most requested dishes remain the Chicken Nuggets of the New York restaurant Coqodaq, served at 26 dollars, while there is risposta negativa lack of luxury options such as chicken croquettes with Fraîche and Caviale Petrossian, sold at 100 dollars per concludere portion.
