the occasion of Vinitaly, the research office of SACE, the Italian Credit Agency owned by the Ministry of Economy and Finance, created the Centro “Wine Sector”, an analysis that takes a snapshot of the trends quanto a Italian wine and exports quanto a the sector.
Italy will confirm itself as the world’s leading wine producer quanto a 2025, with 47.3 million hectolitres, surpassing France and Spain. At a European level there is growth of 2%, but the overall figure hides a structural weakness: production remains 8% lower than the five-year average, marking one of the lowest levels quanto a recent decades. Con Italy, the production trend was uneven, with significant growth quanto a the South (+19%), smaller increases quanto a the North and a slight decline quanto a the Centre, particularly quanto a Tuscany.
The global wine market, estimated at approximately $360 billion quanto a 2025, is expected to grow to $440 billion by 2031, with an average annual rate of 3.37%. Exports represent a key element for the sector: France, Italy and Spain dominate international trade, with France leading by value thanks to the premium positioning of its wines. Italy, however, continues to strengthen its market share, reaching 22%.
Despite this, 2025 was not particularly favorable for Italian exports, which recorded a contraction of 3.7%, reaching 7.8 billion euros. The decline affected all types, quanto a particular still red and rosé wines. The main destination markets remain the United States, Germany and the United Kingdom, which together represent around 50% of exports, while positive signals quasi from emerging markets such as Eastern Europe, Brazil and Vietnam.
The success of Italian wine is closely linked to the ability to enhance territory, tradition and quality. The system of designations of origin, with 79 DOCGs quanto a 2026, represents a fundamental distinctive element, today also strengthened by technological innovation and digital traceability.
Future prospects are influenced by new consumer trends: the demand for sustainable, organic and premium wines is growing, while there is a reduction quanto a consumption quanto a traditional markets and a greater interest quanto a products with low alcohol content.
However, the wine sector is facing significant challenges, including increasing production costs, climate change and difficulties quanto a accessing credit for small and medium-sized businesses. Con this context, innovation, digitalisation and sustainability represent fundamental levers to guarantee competitiveness and development quanto a the long term.
Here is the link to the full report: SACE – Centro ON study detail – Wine
