Monday 3 June in Milan

The Consorzio Tutela Roero, on the tenth anniversary of its structure – a lot more substantial because it accompanies the ten years because the acknowledgment of the Roero area as a UNESCO World Heritage Website for the appeal of the wine-growing landscapes and the twenty years because the accomplishment of the DOCG accreditation – selects Milan as the place for Roero Days, the yearly taking a trip occasion to promote the area and its red wine heritage. For operators in the sector, sommeliers and for all red wine enthusiasts it will be a chance to get more information about and value the white wines of a captivated corner of Piedmont, along with to come into direct contact with the manufacturers who will be personally present and associated with the putting and story of its items.

” This very first tenth anniversary marks a crucial phase in the development course of Roero and the prestige and diffusion of its white wines”– states Massimo Damonte, president of the Consortium– “The birth of our Consortium 10 years back has in reality opened brand-new meaningful chances for the area highlighting its capacity and originality connected above all to its sandy soils efficient in enlivening both sophisticated, long-lived reds and whites with qualities especially in tune with the tastes of the more youthful generations and brand-new usage routines. The Roero Days are a crucial tool for informing these peculiarities and we more than happy to commemorate ten years in Milan, the Italian city with the most worldwide scope, capital of the economy, style, interaction and constantly at the leading edge in the capability to reveal development and translating brand-new patterns”.

The program for June 3rd consists of:

a big tasting table established throughout the day in the sophisticated spaces of the historical Palazzo dei Giureconsulti where it will be possible to taste over 500 Roero Docg, consisting of whites, champagnes and reds; 2 tasting workshops co-led by Daniele Cernilli, Chiara Giannotti, Adua Rental Property and Paolo Zaccaria throughout which as numerous verticals of Roero Bianco and Roero Rosso will be proposed in a journey in between old and brand-new vintages; a conference on the Roero area moderated by Luciano Ferraro, deputy director of Corriere della Sera, with the discussion of the brand-new De Agostini volume “Roero, land of Nebbiolo and Arneis” in the Parlamentino space, among the most interesting areas of the historical structure with a hemicycle of initial benches and the eighteenth-century ceiling frescoed by Bossi; the exhibit of the finalist creative propositions of the competitors revealed for the production of brand-new institutional labels, with the main award event of the winner Bruno Casetta.

Details, tickets and accreditations: https://www.consorziodelroero.it/roero-days-2024/

THE ROERO SECURITY CONSORTIUM

Acknowledged in 2014 and presently chaired by Massimo Damonte, the ROERO SECURITY CONSORZIO represents 258 members for an overall location of over 1,300 hectares and reveals a yearly production of around 7.5 million bottles of which 90% of Roero Bianco Docg and 10 % of Roero Rosso Docg. The Roero area lies in the heart of the Piedmontese red wine hills because part of the province of Cuneo in between Langhe and Monferrato on the left bank of the Tanaro: a landscape so steeped in appeal, nature and history that it is consisted of in the list of websites stated World Heritage Mankind by UNESCO.

HISTORY AND FORMAT OF ROERO DAYS

The Roero Days format has actually progressed for many years and, in compliance with the rotating formula that includes an edition in Piedmont and one outside the local borders, it touched Turin in the very first edition of 2016, consequently dropping in Milan, then at the Castello di Guarene and in Bologna, before the 2 years of forced time out enforced by the pandemic. In 2022 white wines and manufacturers were invited in the Royal Palace of Venaria Reale while in 2015’s Roero Days happened effectively at Vacation home Miani in Rome. Go back to Milan for the 2024 edition.

THE BRAND-NEW INSTITUTIONAL LABELS

The Roero Security Consortium, in partnership with ArtàPorter, revealed the Born to be a Red wine imaginative contest at the end of 2023 in which over 30 artists and designers from all over Italy took part, hired to develop the brand-new institutional picture of the 5 typologies in which it is divided the Docg: Roero Bianco, Roero Bianco Riserva, Roero Spumante, Roero Rosso, Roero Rosso Riserva.

Bruno Casetta, born in 1959, from Turin and skilled creatively in Paris, was all declared the winner by the jury comprised of members of the Consortium’s Board of Directors. Casetta picked the rows of Roero vineyards as the topic of his proposition which he then elaborated with a pictorial language of specific chromatic strength, handling to stimulate the energy and intricacy that the white wines and the land from which they are born and take their name, and at the very same time to communicate the flexible and extremely enjoyable character that define the DOCG white wines of this location.

The bottles dressed with the brand-new institutional image together with the works of Bruno Casetta and the finalists, will be shown for the very first time on June 3rd throughout Roero Days in Milan. From that date onwards the brand-new labels will represent all the Roero manufacturers in every authorities Italian and worldwide occasion in which the Consortium will be included.

” IL ROERO, LAND OF NEBBIOLO AND ARNEIS” EDITIONS DE AGOSTINI

The volume modified by Laura Pacelli– author, reporter and professional photographer carefully connected to the world of red wine– will become part of the De Agostini Collectibles series.

In addition to highlighting the origins and history of Roero viticulture and of the Consortium itself, it informs with texts and images the fantastic white wines of Roero and whatever that surrounds them: the vines from which they stem – Arneis and Nebbiolo – the stunning UNESCO heritage landscape that the Tanaro river separates from the Langhe, its fortresses and nature reserves, the sanctuaries and suggestive sanctuaries obtainable through an intricate network of courses, the remarkable towns of Bra, Monticello d’Alba, Guarene, Magliano Alfieri and Govone.

There is no scarcity of insights into the abundant biodiversity that differentiates the Roero and which sees rotating woods, chestnut groves and orchards, a perfect environment for the well-known white truffle and for the production of other gastronomic qualities of the location, from the Madernassa pear to the Sommariva Perno strawberry, from the roasted ham of Canale, with Bra sausage. The volume is improved with information on the white wines, dishes and pairing and tasting guidance.

Formally provided to the general public on Monday 3 June in Milan as part of Roero Days at Palazzo Giureconsulti, it will be offered on newsstands, bookshops and online.