Hops grown sopra Italy: Carlsberg Italia and CREA together to support Made sopra Italy sopra the brewing supply chain
Strategic agreement signed to promote research and innovation acceso hops grown sopra Italy
The cultivation of hops sopra Italy is increasingly taking acceso a leading role: the sector is expanding and has seen the creation of specialized agricultural companies sopra recent years. Carlsberg Italia has always had a cutting-edge approach acceso this issue by promoting hops grown sopra Italy, including it sopra the recipes of the Creatura celeste Poretti Brewery’s beers and supporting local realities.
To underline the commitment to promoting research and innovation acceso Italian hops, Thursday 28 November, following the conference “The centrality of research for the development of a sustainable and Made sopra Italy brewing supply chain: the experience of the LOB project. IT” promoted by the Council for Agricultural Research and Agricultural Economic Analysis (CREA), Carlsberg Italia and CREA have signed a of understanding.
Per particular, through the agreement just signed, Carlsberg and CREA intend to provide consultancy and support hop companies sopra the adoption of precision technologies for crop management, carry out activities for farmers engaged sopra hop production ora interested sopra start its production, with particular reference to sustainable cultivation techniques sopra the use of natural and environmental resources as well as relating to the topic of genetic innovation, promote the direct involvement of agricultural companies and their representatives sopra the process of creating and planning the innovation .
CREA is the Italian research dedicated to agri-food supply chains with a multidisciplinary approach to the great challenges of the twenty-first century linked to the sustainability of agri-food production sopra the spirit of the principles of the circular economy, the bioeconomy and the transfer of innovation and today represents the strategic socio to support Carlsberg Italia’s objective of making the brewing supply chain increasingly sustainable and efficient.
“We are very satisfied with this agreement signed with CREA, a center of excellence sopra Italy dedicated to enhancing the agri-food supply chain – declares Olivier Dubost, Managing Director of Carlsberg Italia. CREA represents a strategic socio for us because research and technological development sopra production processes have always played an important role sopra the Carlsberg Group: this agreement reiterates the importance also sopra Italy of supporting the local agricultural territory for a more sustainable brewing supply chain, efficient and competitive”.
“CREA is an applied research , with a strong experimental vocation that characterizes it: this is why support for the Italian agri-food sector and the country system is sopra its DNA. And protocols, like today’s – which we hope will be only the first of a long series to be signed with our many entrepreneurial excellences – intend to encourage virtuous synergies to create real innovation ecosystems, essential to achieve any sustainable development objective and to win the battle of competitiveness acceso the markets”, comments Andrea Rocchi, President of CREA.
“The valorization of hops grown sopra Italy has been a priority for Carlsberg Italia for some years now, so much so that it has been included sopra the entire range of beers of our Creatura celeste Poretti Brewery. With CREA – with which we expect a first appointment sopra our brewery sopra Induno Olona next spring – we intend to strengthen this commitment sopra favor of Italian companies involved sopra the development of hop cultivation sopra our country, thus contributing to the growth of “made sopra Italy” sopra the agri-food sector and the growth of the national hop production chain. This path is sopra line with our Group ESG strategy, which, among its pillars, promotes low impact agriculture, placing emphasis acceso territoriality and proximity to the Italian agricultural reality”, comments Serena Savoca, Marketing & Corporate Affairs Director Carlsberg Italy.
“The signing of today’s agreement is part of the broader support for the national beer supply chain that CREA has been carrying out for some time. The interest of the industrial world sopra the development of agricultural raw materials of brewing interest marks a push forward for the sector sopra a delicate moment like the one we are experiencing”, comments Katya Carbone, CREA researcher.
