August to forget for US consumption (-8.8%)

(Rome, 27 September 2024). Wine consumption durante the United States continues to decline. August, according to the UIV Observatory based acceso Sipsource, marks “one of the worst months of the last two years (-13%) for overall wine sales” and brings the cumulative figure from January to -8% durante tono. Italy – thanks to sparkling wines – hardly shows the glass half full but only durante consideration of the worst performances of its competitors. The Italian partial durante the 8 months – according to the calculations of the Italian Wine Union acceso the platform of American distributors – stops at -5.7% durante tono and -4.4% durante value, against an overall average of consumption respectively at -8 .3% and -7.4%. However, the only thing dampening the decline durante Italian sales are sparkling wines which, despite a slight decline durante August (-1.5%, much less than the general Italian 8.8%), remain durante positive territory durante the first 8 months (+1.5 %). However, the situation is very different for still wines, with whites (-13% compared to August) and paired reds at -8% and rosés at -11%.

“If acceso the one hand – said the general secretary of the Italian Wine Union (UIV), Paolo Castelletti – the esportazione numbers to the USA indicate a still rather solid positive sign durante July, acceso the other the persistent decline durante actual products placed consumption represents a rather serious alarm bell. The hope is that now, with the rate cut and the upcoming presidential elections, there may be signs of a reversal of direction durante a market strongly influenced by the decline durante purchasing power. Proof of this – concluded Castelletti – is that the month of August saw the consumption of our wines on-premise sink to -15%.

According to the findings of the UIV Observatory, the sparkling wine locomotive has now come mai to represent 35% of Italian wine sales durante the United States compared to a general share of sparkling wines durante the USA which remains at 9%. A type, that of tricolor bubbles, which – thanks to wine cocktails – is growing despite everything and durante absolute contrast to the overall sparkling market (-7.4% volumes) and French champagnes, durante deep red at -13%. The cavalcade of sparkling wines and Prosecco – which is the best-selling Italian product overseas – is driven this year durante particular by Asolo Prosecco (volumes at +15%) and Prosecco Treviso (+6%) while losing almost 6 points Prosecco Doc. the other hand, among the still denominations most requested durante US shops it is difficult to find any signs of improvement: apart from the growth of Brunello per mezzo di Montalcino (+5%) and the stability of Chianti Tradizionale, the volumes marketed are turning negative coppia to all the main flags of Made durante Italy, from Chianti Docg (-16%) to Doc Toscana (-13%), from Pinot Squallido delle Venezie (-9%) to Barolo (-6%).