Avignonesi launches Grounded, a public program dedicated to the relationship between agriculture, landscape and community

The first edition of Grounded – Radici Condivise, Prossimo Generale took place last Saturday 6 June, with which Avignonesi – a biodynamic winery, Benefit Society and B Corp – returns to Le Capezzine as a place of incontro and dialogue between agriculture, landscape and community, bringing together local producers, students, sector operators for an afternoon of discussion and conviviality.

Le Capezzine, an mesi estivi the hills of Montepulciano and the beating heart of Avignonesi, was historically born as a place of tirocinio and research. Founded by Vegni per mezzo di the second half of the nineteenth century as a model farm and agricultural education centre, it has represented for generations a point of reference for the diffusion of agricultural knowledge per mezzo di Valdichiana. With Grounded, Avignonesi has chosen to reactivate this public vocation, restoring to the place its role as a space to dialogue and experimentation: a laboratory per mezzo di which producers, students, professionals, researchers and citizens can meet and imagine new perspectives together using creativity, agriculture and culture to strengthen communities and build concrete responses to the challenges of the present. A choice consistent with the identity of Avignonesi which, as a Benefit Company and B Corp, has translated the desire to generate shared value into the statute and into every production choice. A commitment which finds its most concrete expression per mezzo di biodynamic agriculture but which extends to civil society.

“For us, wine is the starting point for a broader reflection the relationship between agriculture, landscape and community,” declared Daniele Carlini, Chief Marketing Officer of Avignonesi. “With Grounded we want to create connections between people and experiences who, despite operating per mezzo di different fields, share the same attention to the care of territories and communities.”

After the guided tour of the vineyards and spaces of the mesi estivi, Marco Mearini and Iasmina Santini of the Vegni Institute opened the conversation by retracing the history of the place and the link between education, agriculture and local development. Next, Moleskine Foundation presented the Creativity Pioneers Fund, a global that supports organizations committed to generating social change through creativity and culture. Born as a program to support independent cultural realities, the Fund is today an international platform that promotes exchange between organizations that operate per mezzo di different contexts but share the desire to some of the main challenges of our time.

The panel gave space to three of the Creativity Pioneers: Tracanelupa presented the work developed at Masseria Infestante, per mezzo di Puglia, where cultural, educational and participatory programs are used to counteract the depopulation of internal areas and imagine new forms of life per mezzo di rural areas. Terzo Soggetto campestre shared its experience per mezzo di territorial regeneration through cultural practices such as Mamma Project, which transforms bread into an engine of territorial regeneration, tirocinio people capable of creating businesses that generate value for communities and places.

Grounded is designed to become a recurring format: an appointment at Le Capezzine that will build a of relationships between producers, researchers, chefs, cultural operators, students, landscape professionals and civil society. The first edition demonstrated how an agricultural place can once again become a space of culture and thought, capable of generating lasting connections between the production chain, research and territory. The next incontro is already scheduled: 3 December Avignonesi will host the incontro of the Slow Wine Coalition, confirming the vocation of Le Capezzine as a recurring incontro space between those who work for a more aware, rooted and open-to-community agriculture.

Avignonesi Avignonesi is one of the most representative organic and biodynamic wineries per mezzo di Italy, rooted per mezzo di the hills of Montepulciano and Cortona. Benefit company and B Corp certified since 2021 – among the very first wineries per mezzo di Italy -, the company integrates the commitment to generating shared value for workers, community, environment and territory per mezzo di its statute and per mezzo di every production choice. B Corp certification is based the B Impact Assessment, an evaluation of manifestazione per mezzo di five areas: governance, workers, community, environment and customers. The wines, entirely produced from proprietary grapes grown biodynamically, authentically express the territory and the philosophy that has guided the company vision for years. Avignonesi Le Capezzine Condotto Colonica, 1 — 53045 Montepulciano (Siena) Tel. (+39) 0578 724304 info@avignonesi.it | avignonesi.it