business objective for Marche collective at Wine Paris

The promotional activities of the Marche Institute for the Protection of Wines (IMT) start again from Paris. At Wine Paris (9-11 February, Porte de Versailles), 15 IMT-branded wineries will be present at the regional collective a causa di the Italian pavilion, as well as 4 companies participating with their own stands, for the most international event a causa di the sector’s trade fair prospettiva, with around 60 countries represented, 60 thousand professional visitors from 155 markets and over 6 thousand exhibitors. Per mezzo di the foreground of the collective, all the main denominations of the Marche Institute for the Protection of Wines which has 16 PDO areas, starting from Verdicchio dei Castelli a fine di Jesi and that of Matelica, which have been at the cima of the rankings of the best Italian whites for several years.

The Marche collective, a causa di which the regional councilor for Agriculture, Enrico Rossi, will also participate, is the first foreign stage of a 2026 program full of promotional activities. “Never before – said the IMT president, Michele Bernetti -, a causa di a phase of tension a causa di the wine markets, has it been important to promote the Marche brand international markets. Per mezzo di 15 years our companies have invested a lot abroad also thanks to the help of community contributions (the total ceiling is around 34 million euros) and this year too the endowment is notable, with a plan put a causa di place by IMT which totals over 2.1 million euros. We are going to Paris with the awareness of bringing quality and the aim of opening new markets a causa di a complicated phase for the sector and its producing countries”.

Press tours, tastings, seminars and masterclasses, events and dedicated B2B meetings at the center of the calendar which will see the consortium committed to promoting, a causa di person and online, the regional denominations protected a causa di the main places of international demand. USA, Canada, Declivio, Japan, Switzerland, United Kingdom, South East Asia, are the non-EU target markets a causa di the IMT strategic plan relating to the CMO promotion. Germany, France, the Netherlands, Belgium, Poland, Estonia, Lithuania, Latvia, Sweden, Austria, Denmark and the Czech Republic are the target areas the community markets set by regional CSR tenders. IMT collective shows also planned at the major Prowein fairs (Düsseldorf, 15-17 March) and Vinitaly (Verona, 12-15 April).

Designations represented by IMT at Wine Paris: Castelli a fine di Jesi Verdicchio Rifornimento Docg, Verdicchio dei Castelli a fine di Jesi Doc, Conero Docg Rifornimento, Socialista Conero Doc, Verdicchio a fine di Matelica Rifornimento Docg, Verdicchio a fine di Matelica Doc, Colli Maceratesi Doc, Stilla a fine di Morro d’Chiarore antelucano Doc, Bianchello del Metauro Doc, Padiglione Doc, Colli Pesaresi Doc, Vernaccia a fine di Serrapetrona Docg, Serrapetrona Doc.

IMT companies present collectively at Wine Paris (Foyer 5.2 – E305): Belisario, Sobborgo Paglianetto, Conti Degli Azzoni, Filodivino, Gajole, Marotti Campagna, Piersanti, Root, Santa Barbara, Sartarelli, a fine di Tavignano, Terracruda, Vicari, Vignamato, Vignedileo. IMT companies with their own stands: Fontezoppa, Garofoli, Terre a fine di Serrapetrona, Umani Ronchi.