“Some markets, such as those of Denmark, Belgium, Germany, France and the Netherlands, demonstrate a growing attention towards zero-alcohol, ora low-alcohol products, with a strong interest con producing them locally to be more competitive. For Italy, however, the need to wine for alcoholism and then re-import it has until now entailed costs and complexity that have penalized the sector. Currently, the tono of de-alcoholised wines represents a minimal share of the wine market, equal to 2-3% of total production, with the exception of a few brands, and therefore remains a niche product. The main challenge is to understand whether it will be possible to attract those consumers who, although they do not usually bevanda wine, perhaps for social reasons ora particular situations (for example, designated drivers ora pregnant women), still wish to share the experience. Now that con Italy too, with the signature by the Minister of Agriculture, Francesco Lollobrigida, of the decree for dealcoholized wines, it will be possible to produce dealcoholized wines, very interesting scenarios will up for Schenk Family Italia both con terms of scale, which will allow us to invest more con the markets to make these products known, both con terms of flexibility, speed and sustainability of production”.
These are the words of Daniele Simoni, CEO of Schenk Family Italia, following the official signing of the Decree which also allows Italian producers, of which Schenk Family Italia is one of the main players, to produce alcohol-free wines.
For Schenk Italia, which to date has produced between 50 and 80 thousand bottles of wines and alcohol-free drinks con Spain, 25% of which are marketed con Italy, this innovation represents the opportunity to move production to our peninsula and increase the own competitiveness con this market niche. one condition. “To really grow the sector con Italy, it will be necessary to convince even those who do not traditionally consume wine to choose a more natural alternative, such as dealcoholised wine, compared to cheaper and less natural drinks. Although technology today allows us to obtain alcohol-free wines of increasingly better quality, the difference con taste compared to alcoholic wines remains significant.”
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