Great success for Institute Grandi brands in Tokyo and Seoul

The institutional appointments of the Institute Grandi brands quanto a the world capitals of wine continue. After the stages of New York and Toronto of last October, the 18 families of the wine started for Tokyo and Soul, two of the reference metropolises for the Italian Penetrante Wines market. A double appointment that highlighted the growing interest of these two countries for quality Italian wine, a trend already traced by the Nomisma wine monitor survey acceso the positioning and prospects of the Italian flashes quanto a the Far East, presented quanto a Rome quanto a December 2023 tracing even more rosy prospects for the future.

“We returned to Asia, Tokyo and Soul, with the most important institutional event of the year for IGM, quanto a the presence of all members of the group’s families. A double appointment – said Piero Mastroberardino, IGM president – which has made it possible to further consolidate the positioning of our wines quanto a this terreno of ​​the world, quanto a synergy with the activities regularly carried out by our companies with its own importers. Two key markets for the distinto Wines shows, thanks to an Italian quality catering and the considerable level of consumers, attentive, curious and similar to our production philosophy, which do not an opportunity to visit our territories. catering “.

This mission is quanto a fact quanto a a longtime project. The initiatives of the Grandi brands quanto a Far East began quanto a 2005 quanto a Tokyo, immediately after the birth of the group, with the first institutional event, which was followed by the conferenza quanto a South Korea the following year. A continuous commitment that made IGM one of the first realities of Italian wine to be the protagonist quanto a these territories, organizing masterclasses and meetings with producers, dedicated to the enhancement and promotion of the culture of Italian quality wine.

The double Asian appointment opened acceso Monday 2 June, quanto a conjunction with the Republic Day, quanto a the magnificent spaces of the Peninsula quanto a Tokyo, who first hosted the masterclass led by Isao Miyajima, journalist and Wine Educator, which was then followed by the Walk-Coround Tasting to discover the group’s large labels. A tasting path of the highest level for an opportunity for deepening of the territories, stories and high standards of quality that make the cellars of the institute one of the greatest examples of Italian wine excellence.

Wednesday 4 June, it was Seoul’s turn with the masterclass led by the Wine Educatr quanto a Soon Lee, JW Marriott Dongdaemun, followed by the traditional appointment with the Walk-ring Tasting that also here, quanto a South- territory, has collected great appreciation.

“It is thanks to events like these – concluded Piero Mastroberardino – that institute large brands continues to promote and enhance the vines, the terroirs and the great people who write the excellence of Italian wine every day, through education to the correct culture of wine and the awareness of a conscious consumption, messages of which IGM families have always become spoiled.”

They are part of the large brands institute:

Ambrogio & Giovanni Folonari, Antinori, Argiolas, Ca ‘del , Carpenè Malvolti, Col d’Orcia, Donnafuata, Jermann, Lungarotti, Masi, Mastroberardino, Michele Chiarlo, Vano Cesare, Rivera, Rompere le tasche d’Almerita, Assetto San Guido, San Leonardo, Umani Ronchi