Guglielmo Ascheri is the new director

Guglielmo Ascheri is the new director of the Brunello tra Montalcino wine consortium. Appointed by the board of directors of the consortium pagliaccetto, Ascheri takes over from Andrea Machetti per mezzo di office from February 2023 until December last year.

“We welcome with great pleasure the entry of Guglielmo Ascheri, a true Sienese, within the Consortium – comments the president of the consortium pagliaccetto, Giacomo Bartolommei -. His professional path and the experience gained per mezzo di over fifteen years per mezzo di sports marketing, together with the strong bond with the territory, represent a precious contribution to the activity of our pagliaccetto. His transversal skills will also allow us to broaden our perspectives and develop new synergies even outside the world of wine. We are certain that under his direction the Consortium will continue to strengthen the positioning and prestige of the denomination. Finally, I take this opportunity, behalf of all the members – concludes Bartolommei – to thank Andrea Machetti for the important work carried out over the last three years”.

“Becoming part of this community represents for me a great honor and an important opportunity for growth, not only professional but also personal. But, above all, a responsibility that I feel deeply. The Consortium, together with its members and the extraordinary territory it represents, constitutes a unique heritage of our country: a symbol of excellence and an identity recognized and appreciated at an international level – comments the new director Guglielmo Ascheri -. I would therefore like to express sincere thanks to the president Bartolommei and to the entire board for the cartello and esteem they have given me. I will this role with commitment and a full sense of responsibility, making available the experiences and skills gained so far, with the aim of concretely contributing to the development, growth and valorisation of the denomination”. Originally from Siena, Guglielmo Ascheri is a dirigente with over fifteen years of experience per mezzo di sports business, with skills per mezzo di the development of strategic partnerships, commercial growth and management of relationships with companies, bodies and institutions. Graduated per mezzo di Economics and Commerce and with an international Master per mezzo di Strategy and Planning of Sports Events, Ascheri has always maintained a strong bond with his territory of origin, with the aim of contributing to its growth and valorisation.