international promotion restarts with Wine To Asia in Shenzhen

The global promo branded #Vinitaly reboots from China with the 2nd edition of #WineToAsia, the primary global red wine and spirits exhibit arranged in #Shenzhen, at the Convention Center (Futian), from 9 to 11 Might.

Organized by Veronafiere in partnership with the historical partner Shenzhen Pacco Interaction, White Wine to Asia 2024 currently tapes the existence of over 500 brand names (+11% compared to 2023) from 30 nations: from California to Eurasia, from Argentina to the Balkans to Italy represented in the tricolor structure promoted by Ice Agenzia with 50 business present. A contingent which, once again this year, consecrates the Italian hall as the biggest in a reasonable devoted to red wine and spirits in Asia and which, at the very same time, does not tire the deal of Made in Italy red wine in the Greater Bay Location, Asia’s Silicon Valley.

In reality, in Shenzhen, thanks to the inbound activity performed by the Italian-Chinese delegates of Veronafiere, the Franciacorta Security Consortium and a more 70 wineries situated in the exhibit location of the occasion likewise get involved. While there are 6 thematic locations of the 2nd edition of Red wine to Asia: Living Red wine, the global location of natural red wines, with the launching of the manufacturers of Vi.Te; Hey Bourbon; Hunter Gallery; Leading 100 Chinese Red Wines Lounge by Lili Zhu; Champagne Lounge and the VIP Lounge with the Grana Padano Consortium as unique partner. The involvement of the 4 primary importers of Italian red wine in the Land of the Dragon (Internationally, Zefiro, Sarment and Interprocom) and of De Longhi has actually been validated with a brand-new format devoted to home style.

As concerns the three-day program, in addition to the B2B occasions, the calendar consists of 5 pop-up talks with the Chinese red wine influencers presently amongst the most recognized and 15 masterclasses, 2 of which led by MW Andrea Lonardi: Italianity: exceptional originality of Italian red wines arranged by Ice and Grown from earth, aged in earth: clay-aged red wines masterclass by Red wine to Asia with interventions likewise by Cassidy Dart MW and Julien Boulard MW.

The 3 MWs with the Master Sommelier Lu Yang (the just one in China with this title) are likewise lead characters of the concentrate on amphora red wines. An Asian sneak peek of Amphora Transformation, the brand-new Merano Winefestival and Vinitaly exhibit arranged in Verona, at the Gallerie Mercatali, on June 7th and 8th.

Not simply organization. In reality, from 1st to 11th May, Red wine to Asia will likewise be hosting the Fuori Salone program which, for its 2nd edition, will be staged in practically 60 red wine bars, dining establishments and restaurants in 9 cities (Shenzhen, Guangzhou, Hong Kong, Macau, Zhuhai, Foshan, Dongguan, Huizhou and Zhongshan) with occasions and efforts for Chinese lovers.

Authorities hall exhibitor nations: Argentina (promoted by the Argentine Consulate in Guangzhou and Red Wines of Argentina); China and Eurasian nations (China Eurasian Service Council); Georgia (LEPL National White Wine Firm); Italy (Ice Firm); Serbia (Open Balkan– White Wine Vision); Slovenia; Uruguay (Uruguayan Consulate in Guangzhou); South Africa and Yantai.