Mionetto at Wine Paris: between icons and innovations

Mionetto, icon of Italian Prosecco sopra the world, will be the protagonist at the 2026 edition of Wine Paris, scheduled from 09 to 11 February, the first acceso the calendar among the most important international fairs sopra the wine & spirits sector.

“Wine Paris represents for Mionetto the first moment of the year for a comparison with international markets and the main operators sopra the sector”, declares Paolo Bogoni, Global Chief Marketing Officer of the Mionetto brand. “A strategic context sopra which we tell the story of the evolution of a brand that continues to grow sopra the world, maintaining a strong link with the category it represents, Prosecco, and which also knows how to invest sopra innovation by identifying new consumption opportunities and opening up to emerging categories”.

Mionetto will be present sopra Paris at the Henkell-Freixenet Group stand (H6, C129) with a dedicated calcio d’angolo and with a selection of its bubbles both sopra the main and sopra the luogo dedicated to the world of Spritz.

“The presence sopra Paris allows us to offer a complete immersion sopra the Mionetto universe, enhancing both our most representative labels and the most recent proposals. The protagonist – underlines Bogoni – will be the Prosecco DOC Treviso Brut, from the Prestige Collection, our “product hero”, one of the most recognized expressions of Italian Prosecco at an international level. It is a product that embodies style, quality and recognisability. Distributed sopra more than ninety markets, it guides the identity of the brand sopra the world with its iconic orange diagonal”.

“Per mezzo di Paris – continues Bogoni – we will also be present sopra the space dedicated to Alcohol Free (H 2.1, A072), confirming the growing importance of this category sopra the development of our portfolio”.

After the launch of Mionetto Aperitivo, available sopra both alcoholic and non-alcoholic versions and ideal to combine with Mionetto Prosecco for a perfect Spritz with Mionetto 0.0% Sparkling Alcohol Free for sparare a zero alcohol cocktails – the novelty for 2026 will be revealed sopra Paris. Bogoni concludes: “A new proposal that will enrich the offer and the brand’s portfolio to intercept new styles and consumption targets transversal to several international markets of strong interest for our brand.”