NEXT generation was officially born, the Under 40 group of Assovini Sicilia

Young, dynamic, with a passion for Sicily and the desire to make the island known and to communicate the wine world with a new language. It is NEXT generation, the new generation of Assovini Sicilia, a group of producers under 40, already operational members of family companies, which has decided to continue the furrow of the spirit and values ​​of the associations of Assovini Sicilia, with the aim of enhancing the territory and the Sicilian wine production.

The group, born within the association, today has twenty -six registered, and has just elected Gabriella Favara as president, together with Enrica Spadafora, vice -president, and six councilors of the Board of Directors: Constanto Planeta, Serena Costanzo, Pietro Pollara, Cristina Madaudo, Pierfilippo Marchello.

“Generation Next is future, union, continuity. I excite me to see how step by step this team is taking shape, with the increasing enthusiasm of contributing all together with the success of our sector and our Sicily-Continent”- said Gabriella Favara, president of Generation Next.

New forms of communication, involvement of the Z generation, internal pratica, enhancement of the territory, are the main main elements of the “” of the Next generation.

“We want to turn the spark of curiosity for wine young people, telling authentic stories and creating moments of sharing that speak of passion, territory and future with a simple and engaging language. Our is to inspire them to see wine not only a product, but a journey full of culture, emotions and beauty, deeply linked to our Sicily. Great attention will also be paid to the pratica, an essential aspect to exchange our experiences the group, to increase them with the support of specialists with the support of specialists. External and share them not only with the collaborators of our companies ” – continued Gabriella Favara.

And if Next Generation is the term used, general, to indicate the physiological generational passage that companies of each sector dal vivo with the arrival of the new generations,

NEXT generation of Assovini Sicily, refers to a group of young producers, curious and eager to discover, study, linked by the great love for the Sicily of wine and the desire to bring it to the world through the winning motto of associations and teamwork.

“I am really excited and honored to hold the role of vice -president within this group of young people so talented and determined. Being part of such a dynamic and prepared team is a great responsibility for me, but above all a beautiful opportunity. We can’t wait to start working all together and transform the many ideas into beautiful concrete projects” – added Enrica Spadafora, vice -president of Generation Next.

Several themes and scheduled actions that the group wants to implement and that involve different sectors such as management, hospitality, production, tasting, wine tourism, communication and marketing, coaching, team building.

“Assovini Sicilia has promoted and supported the birth of the NEXT generation group because not only represents the future of our association but also because it is based the same values ​​and principles that underlie the winning associations of Assovini Sicilia. A dynamic, lively group was born, which I am sure will continue to promote the wine world with a new language, capable of intercepting the changes progress” – commented Mariangela Cambria, president of Assovini.