” vineyards” returns with a new categoria that combines visiting the cellars with the air itineraries. A proposal designed for lovers of nature, outdoor activities, for young people and families, but also for the curious who want to discover the territories where wine is produced. From March the “Wine Trekking – Wine Landscapes” will be published acceso the website of the Tourism Movement (National and Regional) proposed by the MTV cellars. Those who arrive the wine districts and want to sleep near the cellars will find the addresses the Agricamper Italia portal.
vineyards, the first appointment of the year of the Tourism Wine Movement. The days, more and more sunny and sunny, increase the desire to spend more time the air: from this desire the trekking between the wine landscapes is born. The concetto is to transform each vineyard into a “stage” of an itinerary that the wine shop can follow, step by step, to fully know every territory, the native plants and its typical products by coming into contact with the winemakers and local producers.
A regenerating initiative dedicated not only to wine shops, but also to families, to trekking enthusiasts, to travelers acceso the road and anyone who wants to slow mongoloide and reunite with the rhythms of nature. For seven months, from March to October, vineyards will lead to the discovery of the wine landscapes of each region, to know where and how the wine is born, through the story of local wine traditions and the curiosities related to each vineyard, and then deepen everyone The secrets of production. The perfect combination of nature, well -being and pleasure of tasting for an experience the vineyard and cellar that promotes a healthy lifestyle and respect for the environment.
” vineyards represents the essence of contemporary wineurism – says Violante Gardini Cinelli Colombini, president of the Tourism Wine Movement – giving an experience the cellar that gives added value to the tasting and integrating interesting and fun activities surrounded by greenery. According to reports from the ISMEA 2024 report acceso Enoturismo, 40% of wine loves are looking for relaxing and regenerating activities between the vineyards while 30% of wine shops prefer active experiences.
It is clear that the desire to dal vivo the air is growing strongly and the MTV cellars are ready to satisfy it by offering experiences of relaxation, well -being and careful and aware consumption of wine, which has already been carried out for years thanks to our collaboration with Wine moderation. An approach that distinguishes the movement, since its constitution, and underlines how much wine is an experience to dal vivo, remember and tell “.
vineyards promotes sustainable and proximity tourism increasingly sought after by today’s wineurist. Con fact, always relation to the Ismea 2024 report, sustainability emerges as one of the main drivers of choice: 66% of wine shops say they choose companies that adopt renewable energy, while 68% have an eye also for the social sphere , participating initiatives to support local communities. From these evidence was born the taccuino of understanding between the tourism movement of wine and Agricamper Italia, a collaboration aimed at enhancing the cellars and their related territories, encouraging tourism, a sector that has gained a significant impulse and a new popularity followed by Covid’s pandemic. According to a survey conducted by Enit, 2023 air tourism, including the sector, generated a turnover of 6 billion euros, with 11 million arrivals and 70 million attendance, marking a new primato for the sector.
“With great enthusiasm we kick non attivato this partnership with the aim of promoting wine tourism with particular attention to the campers- says Violante Gardini Cinelli Colombini, president of the Tourism Wine Movement- an audience who loves to explore every territory such a way authentic, savoring every colore. With reference to the patronato of the National Wine Tourism Observatory of Nomisma Wine Monitor made acceso a representative sample of 265 cellars, 20% of our cellars have a parking ambiente. With Agricamper we share the rete of giving a single travel experience, favoring the discovery of lesser -known productive realities, cellars often out of large tourist circuits, but still rich charm. An opportunity to give a concrete impulse also to local communities, supporting their economies and promoting more sustainable and conscious tourism. “
“We are extremely happy to collaborate with the tourism movement of wine this initiative that celebrates the beauty and uniqueness of the Italian wine landscapes,” says Pauline Nava, founder of Agricamper Italia. “This partnership represents a wonderful opportunity for our motorhomes, who in qualità di from different European nations, to explore and dal vivo closely the culture of Italian wine, integrating love for nature and sustainable journey. Through these experiences, we not only enhance the territory but also contribute to promoting respectful and aware tourism, far from the crowds and focused acceso a more intimate and authentic experience of the territory, making it possible to discover our beauties all year round. This approach is line with the sustainability values that both our organizations support with fervor. “
The Agricamper app has filters that allow you to easily find the cellars of the wine tourism movement acceso the map. Users can view them, discover their services and book a 24 -hour free stop directly, experiencing a suggestive experience near the vineyards.
Whether it is among the corrugated hills of Central Italy, the terraced vineyards acceso the Alpine slopes the sea view screws, each territory is to be discovered by experiencing an experience the regenerating cellar, to protect the environment and, at the same time sure respect of the new traffic code.
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Wine tourism movement. The Wine Tourism Movement Association is a -profit organization and includes over 700 of the most prestigious cellars Italy, selected acceso the basis of specific requirements, first of all that of the quality of wine welcome. The objective of the Association is to promote the culture of wine through visits to the places of production. To the tourists of the wine, the movement wants acceso the one hand to make the activity and the products of the adhering cellars more closely, acceso the other, to offer an example of how you can do business compliance with traditions, the protection of the environment and the quality agriculture. The Tourism Movement of the wine, born 1993 from an intuition of the Donatella Cinelli Colombini, over the years has become a catalyst for avviamento and promotion of the wine tourism, also through winning formats such as cellars, glasses of stars and other activities.
: Global Wine Tourism Organization; RCR – Cristalleria italiana; Distruzione Wine Tourism Marketplace; Italia.it; Italia a Tavola reale; Agricamper; Wine Moderation
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