Resistance! At VinoVip Cortina, industry experts look to the future of the world of wine

Resistance and strength of the “civilization of drinking” were the styles at the center of the opening talk of VinoVip Cortina 2024, which happened on July 14 at the Alexander Girardi Hall. The two-day occasion, arranged by the publication Civiltà del bere, for the fourteenth edition brought the quality and terrific names of Italian red wine to the Dolomites with minutes of conversation, insights and certainly tastings of the very best labels.

The opening talk, with the intentionally intriguing title, Resistenza!, had the accurate goal of clarifying concerns in the sector that issue all those included, from manufacturers to communicators, through the more technical figures, approximately the customers themselves. “Today the strength of the Italian red wine sector is tested, conditioned by political, financial and social forces that do not appear to think about red wine the main component of Western culture that it has actually been for centuries. For this reason the requirement to comprehend what the very best techniques are to counter them” commented Alessandro Torcoli, director of Civiltà del bere.

The dispute was opened by Luigi Moio, president of OIV, teacher of oenology at the University of Naples Federico II and oenologist and owner of the Cantina Quintodecimo, who highlighted– with his speech “A cultural fight, a fight of civilization”– how it is required to withstand the cultural attacks of those who do rule out red wine a bastion of civilization however determine it in a simple method with alcohol, along with the requirement for openness for a more mindful intake. “In current times, red wine has actually had a big velocity: lots of have actually approached this world due to the fact that it was fashionable and lots of have actually discovered themselves making red wine, however without examining the farming sciences and without a strong know-how” highlights Moio. “This terrific attention has actually likewise made red wine significantly the item of prohibitionist projects and sometimes, to safeguard it, we have actually run the risk of major interaction damage. Red wine is among guy’s most stunning creations, however alcohol is hazardous, this is now developed and it is required to be transparent and state it plainly and merely, motivating mindful intake at the base, without demonizing the whole item.”

Andrea Lonardi, Master of Red Wine and CEO of Marilisa Allegrini, highlighted the requirement to tune the brand name with today and future times. “Today, marketing policy has to do with the mix, made from approach, preparation and time. We require to dive much deeper into the modifications, without restricting ourselves to speaking about environment or customer choices,” Lonardi remarks. “Today, we talk increasingly more about occupation and single-variety, we are experiencing a crisis of hedonistic fulfillment with red wine due to the fact that it is no longer in style, gewurztraminers from the hills and mountains are paving the way to gewurztraminers from the sea, quality red white wines need to be taken in at various temperature levels, quality bubbles are ending up being increasingly more gastronomic. The fact is that what is altering today is the speed of modification and for this factor we require to be alternative and modern and have the nerve to self-evaluate in an intimate method to tune in with today and the future.”

The dispute continued with the intervention of Giovanni Bigot, agronomist, expert and scientist professional in natural viticulture, who concentrated on the power of biodiversity and the requirement to maintain the genes of vines that have actually adjusted to a specific terroir. “Today, a viticultural culture that puts the soil at the center of whatever need to be sent. When a vine adapts to a various terroir than typical, this capability is moved to its kids: this is why the research study and preservation of the genes of the vine following its adjustment enables us to much better arrange the world’s viticultural heritage. We can not believe of losing this luggage of terrific worth.”

The conference concluded with a focus by Eugenio Pomàrici, complete teacher at the University of Padua and Italian OIV professional, on the strength of red wine districts and the strength of little business. “A district is an enterprise zone identified by little and medium-sized organizations with a tendency for synergic action. Contrary to what we are utilized to believing, this fragmented structure has actually been a component of strength: when confronted with troubles, big company groups frequently pick to move production, however little manufacturers withstand, keeping the vineyard, maybe altering point of view and improving.”

The day of July 15 was devoted to tastings. In the early morning, the Grand Hotel Savoia hosted the conference with tasting “Cabernet vs Cabernet” with 31 leading business, held by 3 terrific professionals of worldwide quality: Pierre Seillan (wine maker of Jackson Household White Wines), Luigi Bavaresco (teacher of Viticulture at the Catholic University of Piacenza and member of OIV), Paolo Bomben (enologist of the proving ground of Vivai Cooperativi Rauscedo).

In the afternoon, the walk around tasting happened at 2123 m above water level at the Rifugio Faloria, where 61 business provided their red wines at the Red wine Tasting delle Aquile.

The fourteenth edition of VinoVip Cortina ended with over 600 visitors, consisting of market specialists and lovers, and more than 900 bottles uncorked.

The next visit with VinoVip remains in Strength del Marmi in 2025.

The leading business of Cabernet vs Cabernet

Marchesi Antinori, Banfi, Barollo, Casale del Giglio, Terriccio Castle, Bolgheri Castle, Querceto Castle, Collavini, The Colombaio of Santa Chiara, Colterenzio– Schreckbichl, Fèlsina, Liliana Estate, Maculan, Masciarelli, Meraviglia Estate, Mezzacorona, Monteverro, Pasqua Vini, Planeta, Poggio al Tesoro, Rocca delle Macìe, Rottensteiner, San Guido Estate, Santi, Arceno Estate, Tua Rita, La Viarte, Rental Property Sandi, Zenato, Zorzettig. Unique visitor: Vérité (Sonoma)

The 61 Cellars lead characters at the Faloria Sanctuary

Marchesi Antinori, Argiolas, Banfi, Berlucchi Franciacorta, Bortolomiol, Le Caniette, Casale del Giglio, Castagner, Castle of Terriccio, Castle of Querceto, Cesarini Sforza, Cleto Chiarli, Citra, Nododivino, Collavini, Dei, Elèva, Fèlsina, Fontanafredda, Fonzone, Islands and Olena, Leone de Castris, Livon, Lvnae Cellars, Lungarotti, Mandrarossa, Le Manzane, Masciarelli, Masi Agricola, Estate Meraviglia, Mezzacorona, Monteverro, Montezovo, Nino Franco, Nino Negri, Pasqua Vini, Pio Cesare, Planeta, Poggio al Tesoro, PuntoZero, Quintodecimo, Rocca delle Macìe, Rottensteiner, Ruffino, Estate San Guido, San Marzano, Estate Santa Caterina, Santa Margherita, Winery Santadi, Saints, Tedeschi, Winery Terlano– Andriano, Tommasi Household Estates, Umani Ronchi, Velenosi, La Viarte, Rental Property Bogdano 1880, Rental Property Sandi, Cultivated Lives, Zenato, Zorzettig.