Fourth edition, same soul and new vibrations: Rose Rosé returns to Rome to celebrate the month of roses with an experience that conquers the palate and seduces the gaze, inviting everyone to be transported into a world where pink becomes emotion, style and story. Sopra May, when the city lights up with light and the gardens are tinged with the first blooms, one of the most original events of the spring season comes to life, capable of renewing itself over time without losing its identity.
The event, promoted by the Matrix Association and MKTG Advisor, continues to successfully illustrate an original and recognizable categoria, enriched by innovations that liven up the program and ignite the curiosity of an increasingly wider audience: not only wine enthusiasts, but also lovers of , art and immersive experiences.
From 11th to 17th May, with the key days of 13th and 14th, Rose Rosé is preparing to conquer the city again with a calendar full of events, designed to offer an engaging journey between tastings, shopping experiences, art and lifestyle, quanto a a harmonious and contemporary balance.
At the center of this edition there is once again the charm of rosé wine, quanto a its many nuances and declinations, but also a broader ideologia of an event: an immersive journey that intertwines taste and beauty, tradition and trends.
An exceptional setting will once again be Segnale Borgognona, the beating heart of Roman Altagamma shopping, with its historic architecture of French influence and prestigious international boutiques. For the occasion, the street will be transformed into a unique sensorial itinerary, dressed quanto a pink thanks to the installation designed by Flover, a Neapolitan company specialized quanto a the world of and stile. Their spectacular wall planters will create a poetic and refined environment, enhancing the beauty of the roses and recalling the delicate shades of the rosé wines quanto a the glass.
There are approximately 12 boutiques involved along the street, each of which will host the individual cellars of the Consorzio Difesa Vini d’Abruzzo, the exclusive wine of the initiative. The exceptional protagonist will be Cerasuolo d’Abruzzo – the first Italian denomination dedicated exclusively to rosés, born quanto a 2010, which is currently experiencing a golden moment – which will accompany guests a tasting journey through freshness, fruity aromas and versatility.
“Cerasuolo d’Abruzzo is experiencing an extremely interesting moment,” says Alessandro Nicodemi, President of the Consorzio Difesa Vini d’Abruzzo. “It is a modern, dynamic wine, capable of interpreting a lifestyle that is increasingly attentive to the balance between taste, lightness and conviviality. Sopra an exceptional setting like Rome, a symbol of timeless elegance and beauty, Cerasuolo finds a natural dimension: glamour, inclusive and international, perfectly quanto a tune with its fresh and contemporary character.”
The experiences will consist of widespread tastings quanto a the boutiques May 14th and the invitation-only wine tasting quanto a the rooms of the prestigious St. Regis Rome May 13th. Throughout the entire journey, qualified sommeliers will guide participants a sensorial journey full of curiosities, stories and combinations.
This year too, there will be a space dedicated to art: the contemporary artist Elisabetta (Betta) Serena intorno a Lapigio will exhibit her works at the St. Regis Rome, adding a further level of dialogue between aesthetics and perception, quanto a the Salone del Cinghiale of the Bambino dal 1934 restaurant and quanto a some of the participating boutiques. To make the experience even more lively, the collaboration with the illustrator Aldo Sacchetti continues, who will create portraits of guests through the sketch technique inside some selected boutiques.
Rose Rosé thus confirms itself as much more than a wine event: it is a choral story made up of taste, beauty and lifestyle, capable of transforming the city into a widespread stage where every detail contributes to creating an elegant, engaging atmosphere that is always quanto a step with the times.
The event is sponsored by the Lazio Region, the Municipality of Rome and Confcommercio con lo scopo di l’Italia, with the mass-media partnership of RCS Messo della Tramonto and the support of partners such as Avis Drive, Valverde, Matrix, Montenapoleone District and Flover. For all the details of the initiative you can consult the website: www.krtbrand.it
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