The Lugana Consortium reinforces its dedication to promoting its DOC: with the activation of the White wine Tourist Job, given that 2023 it has actually promoted the connection in between wine makers and the area.
For this factor, the Consortium has actually established a tool to offer visitors to assist them through important experiences in the lands of Lugana and Lake Garda: a map that gathers sights such as wineries, occasions, parks, activities that can enhance the visitor’s journey with memorable experiences, explaining the culture and appeal of a location that offers memories and feelings. In this method, all the DOC entities are represented in their red wine tourist offerings in an easy-to-consult file, which can likewise be kept as a memento of the vacation.
Because June, this collection of experiential gems, consisting of cellars and activities, has actually been dispersed in the primary lodging centers in the Garda location, to assist the tourist on an immersive and sensorial journey, amongst spectacular landscapes and conventional tastes to appreciate.
The horizons of a growing market are broadening: from wineries to red wine tourist
Over the last few years, red wine tourist has actually ended up being an essential to sustainable development, a main property of the financial system. The findings of the Consortium’s Economic Observatory reveal that direct sales represent 15% of business turnover, with some peaks reaching 25%, where the nationwide average is 8%.
With this in mind, the Manifesto on red wine tourist in Lugana was developed, whose decalogue, just recently provided at Vinitaly, specifies the standards for producing an important experience for the red wine traveler who “therefore gets in the heart of our life, basic for speaking about our history, our dedication and the enthusiasm that each people takes into bringing Lugana throughout the world” verifies Edoardo Peduto, director of the Lugana DOC Consortium.
Lake Garda is a land to be appreciated: the coasts of the lake are shown in vineyards, olive groves, mountains, woods and hills, and the hinterland consists of these treasures in oil mills, cellars and customs that use specials to be found. Experiences that exceed basic tasting, from wellness travel plans to sports activities on horseback or by bike, to picnics in the vineyard and the red wine tasting cruise, a little cruise on the coasts of Lake Garda used by business to drink a great glass of Lugana, the red wine traveler can discover lots of chances to completely enjoy his vacation.
