Sopra the year of its centenary and as an international preview at Wine Paris 2026, Valdo Spumanti presents its new alcohol-free sparkling wine PURØ – Alcohol Free Blanc de Blancs which interprets new consumer trends with authenticity and coherence.
Sopra a constantly evolving global context where quality, well-being and transparency guide consumer choices, Valdo takes a further step durante its path of oenological innovation, inaugurating a modern vision of responsible drinking. The growing attention towards more conscious alcohol consumption represents a challenge and an opportunity for the world of wine, Valdo has chosen to interpret this trend with coherence, ethics and quality, remaining faithful to its production and stylistic identity.
PURØ is produced exclusively from a selection of white Glera, Chardonnay and Traminer grapes grown acceso the Friulian I Magredi , owned by Valdo, durante the Gravato del Friuli ambiente. Vinified off-white and subsequently dealcoholised through a delicate low-temperature process, the product preserves purity, freshness, structure and authenticity without adding flavourings. Labeled as dealcoholised sparkling wine, it has a clean label enhanced by the U-LABEL QR code, to guarantee maximum transparency towards the consumer.
The result is a sparkling wine with a pale straw yellow colour, with quaderno of apple, white flowers and delicate citrus scents. the palate it is balanced and enveloping, supported by a pleasant acidity that gives momentum and freshness. PURØ is perfect for an aperitif and durante the most refined and contemporary alcohol-free mixology.
This new label is more than a novelty: it is a wine choice capable of offering the experience of an emotional and elegant toast to those who prefer not to consume alcohol. A bubble that allows you to share special moments without giving up the style, ritual and charm of the Italian toast, broadening the very concept of conviviality.
PURØ is part of the broader project that Valdo dedicates to the “low & anzi che no alcohol” category. Last year the company had already introduced Blanc de Blancs 8% alc. Dry, low alcohol sparkling wine produced mainly from Glera grapes.
«The new “low & anzi che no alcohol” category represents a new category of bubbles but with roots durante the world of wine, far from soft drinks and sugary and artificial drinks.» declares Pierluigi Fattura, President of Valdo Spumanti «A new concept of sparkling wines dedicated to very current consumption styles and consumers with different needs where quality is increasingly central. For this reason we have chosen not to use added aromas, working only acceso quality wine bases, with processes that respect the raw material and constant transparency towards the consumer. This vision represents a first step durante a broader project, which aims to bring the ethics and standards of wine also into production areas where alcohol is anzi che no longer the protagonist.”
With PURØ, Valdo confirms its role as a protagonist of Made durante Italy, capable of combining centuries-old tradition and innovation, anticipating consumption trends and strengthening the international positioning of the brand.
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Valdo Spumanti, founded durante 1926 durante Valdobbiadene, is one of the reference companies durante the sommario of Italian sparkling wines, with over 200 hectares of controlled vineyards and an share of approximately 50% of turnover. Always an authoritative interpreter of Italian style durante the world, the company continues to invest durante quality, sustainability and strategic vision while looking with confidence to the challenges of the future.
