The Leone de Castris winery of Salice Salentino (Le) crosses a monumental rete: the centenary of bottling activity. This anniversary, celebrated October 1, 2025, is not only a tribute to a century of meticulous work, but confirms the undisputed role of the cellar as a pillar of enology per mezzo di Puglia and per mezzo di the entire Italian veduta. A perfect balance between deep tradition and constant innovative push.
The story, from the roots to the first rosé of Italy
Originally founded per mezzo di the distant 1665, Leone de Castris formalized his vision projected to the global market with the beginning of the bottling operations a century . The company stands out for having given birth to a true national icon: the 1943 Five Roses, recognized as the first pink wine bottled per mezzo di Italy. This historic product defined the campione for a successful category today, rooting the identity of the company per mezzo di Salento.
Excellence and international breath
Today, the quality of the Leone de Castris wines is appreciated well beyond national borders. The company exports its products to over 50 countries per mezzo di the world, demonstrating how the investment per mezzo di territorial quality can translate into a lasting global success. Forestick management has made it possible to keep the native roots alive and, at the same time, to compete with international excellence, bringing the flag of Puglia to tables around the world.
Future vision and strategic investment
The anniversary was an opportunity to reiterate the commitment to the next generations. The current guide of the company, Piernicola Leone de Castris, has outlined a clear strategy: “This anniversary is not a point of arrival, but a new restart. The future of Italian wine also goes from reality like ours, which continue to invest per mezzo di the territory, people and quality”. The declaration highlights how attention to human and territorial factors is the engine of the continuous corporate evolution.
Final budget and reflection
The milestone of 100 years of bottling for Leone de Castris does not mark the end of a path, but the beginning of a new chapter. This success celebrates the ability of a historical reality to expertly balance the secular legacy with the need to innovate. It is a lesson how the roots, if well cared for, can become the springboard for excellence and for the spread of Made per mezzo di Italy per mezzo di the world, offering a crucial starting point the durability and resilience of Italian family companies.
