Assoenologi: the Oenologist-Wine Technician Day in Locorotondo

On May 18, 2024, from 9:00 am, at the IISS Agrario Alberghiero Basile Caramia– Gigante in Locorotondo (BACHELOR’S DEGREE), an occasion of considerable importance for the red wine sector will be held: “The Day of the Wine Maker– Red Wine Specialist”. Organized by Assoenologi – Puglia Basilicata and Calabria area, the occasion will concentrate on the essential style of “Red wine of the future in between environment modification, markets and promo”.

The requirement for continuous technical-scientific upgrading is an essential goal for Assoenologi, which is dedicated to enhancing nationwide red wine production and promoting it both in Italy and abroad. If in the previous the function of the wine maker was primarily connected to the cellar, today it is clear that the look for the greatest quality of the item need to begin with the cautious option of the raw product, appreciating the area and customs, likewise thinking about emerging market patterns.

The occasion will be inaugurated by the Presidents of Assoenologi Puglia Basilicata and Calabria, Massimo Tripaldi and the nationwide President of Assoenologi, Riccardo Cotarella. The speakers consist of leading specialists such as Vincenzo Russo, Teacher of Neuromarketing at the IULM in Milan, Angela Zinnai, Partner Teacher of Food Technologies at the University of Pisa and Luca Giorgio Carlo Rolle, Complete Teacher of Food Technologies at the University of Turin.

The occasion will likewise consist of a talk program moderated by Davide Gangi, President of Vinoway, who will explore marketing techniques for the future of the red wine sector, with the involvement of essential institutional and entrepreneurial figures such as Donato Pentassuglia, Farming Councilor of the Puglia Area and Francesco Casillo, President of the Istituto Tecnologico Superiore Academy Agroalimentare Puglia, to name a few.

The occasion, in partnership with Vinoway Italia and Radici Virtuose, will utilize the contribution of the financial, social and ecological regrowth program of the Ionian-Salento location, funded by MIPAAF.

The workshop is enabled thanks to the assistance of essential business in the sector such as AEB, AMORIM CORK ITALIA, DAL CIN, ENOLIFE, ENARTIS, IMOCO GROUP, LAFOOD, PERDOMINI IOC, STEROGLASS-LEVANCHIMICA, TEAMSYSTEM, and VOLENTIERI PELLENC– SAPONARO.

The President of Assoenologi, Riccardo Cotarella, applauded the effort of the Puglia Basilicata Calabria area, highlighting the growing value of the classification of oenologists in the red wine scene and the dedication to adding to the sector in an international method.

Likewise, the President of the Puglia Basilicata Calabria area of Assoenologi, Massimo Tripaldi, stressed the essential function of technical upgrading in the association’s activity, particularly in a context in which environment modifications need progressively accurate choices. He likewise highlighted the value of comprehending markets and the advancement of customer tastes as essential structures for creating the red wines of the future.

Strategy:

9.15 am Greetings from the President of Assoenologi Puglia, Basilicata and Calabria– MASSIMO TRIPALDI

Greetings from the National President of Assoenologi– RICCARDO COTARELLA

9.30 am Red wine marketing and promo strategies: the contribution of neuroscience to success

Prof. VINCENZO RUSSO– Teacher of Neuromarketing– IULM University of Milan

11.30 -13.00 Talk Program “Marketing techniques in the future of red wine” with:

RICCARDO COTARELLA– National President of Assoenologi

MASSIMO TRIPALDI– President of Assoenologi Puglia, Basilicata and Calabria

DONATO PENTASSUGLIA– Farming Councilor for the Puglia Area

FRANCESCO CASILLO– President of the Greater Technological Institute Puglia Agri-food Academy

VINCENZO RUSSO– Teacher of Neuromarketing– IULM University of Milan

MICHELE LORUSSO– Young Business Owner of the “Tagaro” Business