Fattoria Moretto, Lambrusco Grasparossa arrives in the center of Castelvetro

Search for authenticity and genuine flavors acceso the one hand, desire for novelty and darsi pace acceso a human scale acceso the other: for some years the trends per mezzo di the tourism sector have been rewarding Italian villages, increasingly attractive destinations for national and foreign travellers. Free from the problems of ovetourism that affect cities such as Rome, Florence and Venice, small Italian towns have become the first choice of those who favor a slow and sustainable experience, per mezzo di the name of all-round beauty and well-being.

Sopra the heart of Emilia, acceso the hills of Modena, an example is Castelvetro, a destination that records continuous tourist growth, with over twenty-five thousand arrivals a vantaggio di year and a boom per mezzo di foreign visitors. Already City of Wine since 1994 and Orange Flag of the Touring since 2003, per mezzo di 2025 it was also included among the most beautiful villages per mezzo di Italy. With magnificent medieval architecture and postcard views, what makes Castelvetro tra Modena particularly fascinating is its link with some food and wine excellences, primarily Lambrusco Grasparossa, an iconic wine of the zona.

The new Azienda agricola Moretto shop welcomes tourists with a glass of Lambrusco tra Castelvetro Dop along the main street of the village, ambassador of a hill wine capable of uniquely combining gustatory complexity and drinkability, telling the authentic soul of Modena and Emilia. Aperto every day per mezzo di the morning and afternoon, the restaurant per mezzo di pista Cialdini 24 allows you to taste and purchase the artisanal wines of the cellar as well as a selected range of typical quality products, from traditional balsamic vinegar to extra virgin olive oil, from honey to jams.

“Drinking a glass of Grasparossa per mezzo di Castelvetro is the best way to grasp the special character of this Lambrusco, the only one for which the DOC recognizes an official sub-area, Massa Barello” underline and Fabio Altariva, at the helm of the family business together with the young winemaker Alessio, who represents the fourth generation. “From here, per mezzo di fact, you can admire the magnificent hilly vineyards which allow excellent viticulture based acceso low yields, organic methods and manual care per mezzo di every process.”

If the shop is the ideal place to discover Lambrusco Grasparossa at snack aperitif time, throughout the year Azienda agricola Moretto also organizes guided tours of the cellar, located two km from the village. Starting with a walk per mezzo di the vineyard and continuing with a tasting of the wines paired with local delicacies per mezzo di the tasting room, this experience, available from Monday to Saturday, is suitable for enthusiasts, couples groups eager to learn how authentic Lambrusco crus, such as Canova Monovitigno, are born, from the field to the bottle. The direct control of the entire production chain is the choice that allows Azienda agricola Moretto to create contemporary and deeply territorial wines, which fully restore the great historical, cultural and food and wine value of Lambrusco.