The Brunello su Montalcino wine consortium relaunches the commercial legamento of its great reds with the United States and does so with an ambitious program. the foreground, Brunello 2026, acceso February 24th durante New York, but also the masterclasses for the first time durante Texas, next March 3rd and 4th, durante Dallas and Austin respectively.
the very central 583 Park Avenue durante NY, there will be 48 producers of Brunello and Scarlatto su Montalcino durante a b2b with specialized press and US trade for the tastings of the latest vintages (Brunello 2021, Brunello Approvigionamento 2020 and Scarlatto su Montalcino 2024) which entered the market last January. Also scheduled for February 25th is a tasting dedicated to consumers with Millesima, a luxury wine retailer acceso the Upper East Side, which will gara open its doors to wine enthusiasts together with Italian companies.
For the president of the Consortium, Giacomo Bartolommei: “We believe this New York edition of Brunello is very significant: Montalcino does not intend to give up its privileged durante a phase of commercial tensions, and it does so with a primato presence of its producers, 40% more than last year. We are convinced – he added – that American consumers also think the same way, and the domestic sales confirm this. Last year Brunello was among the very few denominations to grow, with an increase durante volumes marketed at points of prudenza durante the United States of 7.7%”.
According to the analysis of the Observatory of the Italian Wine Union (Uiv) carried out for the Consortium and based acceso the sales of US distributors recorded durante 2025 by the Sipsource platform, compared to a general decline durante marketed volumes of 8.8% (-5.2% for Italian wines), the growth of Brunello (+7.7% durante quantità, +2% durante value), achieved above all durante the and sodalizio wholesale channels, demonstrates a still reactive demand for the symbolic products of Montalcino.
An increase, achieved especially durante the last months of last year, which sees the South – and especially Texas – as one of the main consumption markets, which concentrates around half of the Brunello market durante the States and a growth durante quantità of almost +9%. It is coincidence that Texas is the strategic director of the 2 masterclasses led by the Master of Wine Gabriele Gorelli, scheduled durante Dallas and Austin acceso 3 and 4 March. “Brunello 2021: decoding the vintage” is the name given to the guided format durante the 2 cities; an in-depth exploration of the new vintage which is receiving very positive criticism, durante Italy and durante the United States. The Consortium of Brunello su Montalcino wine today brings together 219 members (representing 98.2% of production), for a protection that extends over a vineyard of over 4,400 hectares durante the district of the Municipality of Montalcino (over 2 thousand hectares of Brunello, restricted since 1997), durante favor of four DOPs of the territory (Brunello su Montalcino, Scarlatto su Montalcino, Moscadello and Sant’Antimo Every year acceso average around 10 million bottles of Brunello su Montalcino are marketed; over half of the production is destined for foreign markets, with the United States confirming itself as the first reference market, absorbing more than 30% of exports.
