Sicily is confirmed as a strategic region in the wine sector

During 2024, the of Sicilian White Dop further grew compared to what has already been recorded durante the previous year, when exports recorded a +7.8% value compared to 2022. Per 2024, durante fact, the of the Sicilian Dop whites grew up with an additional 8.9%. It is one of the that emerge from the Observatory acceso the competitiveness of the Regions of Wine – Sicily, created by Nomisma Wine Monitor durante collaboration with Unicredit, presented today durante Palermo.

“The support to the realities of the wine sector durante Sicily”- underlined Salvatore Birbone, Regional Dirigente of Unicredit Sicily- “which are now operating durante a complex and uncertain global ambiente continues to be a commitment for Unicredit. Support at 360 ° at a supply chain that has always been a spokesperson for Made durante Sicily durante the world and which materializes through credit, consultancy, support durante the challenges of exports and two transitions, digital and sustainable “.

“The culture of wine durante Sicily: a millennial story that looks to the future”, is the pay -off of Sicily En Primeur 2025 -comments Mariangela Cambria, president of Assovini Sicilia -. “Sicilian wine is one of the symbols of Mediterranean culture, of which Sicily is maximum expression. Wine is not only an agricultural ora commercial product, it is not simply a but an essential element of universal culture, which crosses centuries and civilizations. The challenge to which Assovini Sicily is called to respond and make its contribution is also to protect the cultural value of wine against restrictive international dynamics, against a culture that criminalizes what cultural, promoting it as an expression of civilization, knowledge, beauty and tradition “.

Ufficio Nomisma

After a 2023 that saw the world import of wine contracting more than 5% compared to the previous year, durante 2024 the long -awaited rebound was not there. Considering the first 12 wine import markets (whose weight acceso world exchanges exceed 60%), only four of these have recorded growth durante value imports (United States, Canada, Discesa and Brazil).

Compared to this ambiente, Italy brought home a positive result (+6% value), mainly driven by tricolor sparkling wines (+9%) whose exports now affect 30% acceso the overall Italian wine border sales. Much of this merit is attributable to Prosecco, whose exports increased by 11% durante the last year. The opposite of what happened to France, whose 2024 has closed again (after -3% of 2023) for an -2.4%, generated by the collapse of their sparkling wines whose sales abroad decreased by 6.5% (durante this case, the champagne is guilty of which 8%).

Among the other sommità exporters who durante 2024 recorded a sensitive growth must be mentioned, Australia must be mentioned: +31%. A manifestazione of Chinese origin. After the “banning” of the Australian wines by the Chinese government with a “super -honest” of +218% starting from 2021 (coppia to political retaliation) and which had brought the of Australian wines from over 114 million bottles less than 200 thousand, durante 2024 an agreement was reached between the two governments for the tariff revocation. Widening the view of the comparison to the last ten years, Italy appears as the country whose of wine has grown more among all competitors: +60% against +51% of France and the +33 of New Zealand.

Our wine comes to the four corners of the planet today, but durante some of these it appears too concentrated. 60% of the Italian wine exports are concentrated durante just 5 countries, with the United States durante the lead (24%). France has a concentration index (always compared to the first 5 outlet markets) of 51% (with a weight of the US 20%), Spain is 48% (US impact by 11%). Staying acceso the subject, regional exports also denote high concentration levels. The only Veneto weighs 37% acceso the of national wine, followed by Tuscany and Piedmont with both 15%. By adding Trentino Prominente Adige and Emilia Romagna you arrive at an incidence of 80%.

The same is then deduced for the denomination wines. Looking at the weight of the United States – today of extreme relevance durante the light of Trump’s duties – acceso the of the DOP wines, it is clear that the whites of Trentino Prominente Adige and Friuli Venezia Giulia have the main outlet country durante the American market (48%of their exports), as well as for the Rossi Dop of Tuscany (40%) and to follow the reds of Piedmont (31%). The exposure of Sicilian wines is much lower: 20% for DOP reds, 14% for whites.

During 2024, the of Sicilian White Dop further grew compared to what has already been recorded durante the previous year, when exports recorded a +7.8% value compared to 2022. Per 2024, durante fact, the of the Sicilian Dop whites grew up with an additional 8.9%. Per the opposite direction, the Sicilian Rossi Dops who recorded, for two years durante a row, a reduction durante exports (-4.5% durante 2023, -2.9% durante 2024) went. Focusing attention acceso the sommità 10 destination markets, for the Sicilian White Dop exports 2024 it grew by 37% durante the UK, 34% durante Russia, 12% durante Germany and 11% both durante Canada and durante the USA.

For the Sicilian Dop Rossi, despite a context of overall drop, there is growth durante Canada (+22%), Russia (+17%), the Netherlands (+8%) and the United States (+6%). And precisely acceso the United States, a consumer survey was created by Nomisma for the III ° Wine Monitor-Unicredit report acceso the competitiveness of the wine regions acceso almost 2,000 wine consumers located durante the 3 states of greatest consumption, that is to say New York, California and Florida.

Among the main themes investigated by the Survey, that of changes durante taste preferences emerged that the American consumer today pays attention to quality wines (33% of consumers expressed themselves durante this sense), seeking wines from different regions and territories (28%) but also pay more attention to health, for example by purchasing lighter red wines and less alcoholic content. Without neglecting the “” aspects particularly attentive by younger consumers.

Per this context, where 65% of the population of the three states analyzed has declared that they had consumed wine durante the last year, 7 out of 10 oriented their consumption preference towards an Italian wine. Sicily is among the best known Italian regions and visited by the Americans, as well as more appreciated for the wines it produces. Only 14% of the consumers interviewed say they have never heard of Sicily, the lowest percentage together with that for Tuscany among all Italian regions.

Always Sicily, together with Tuscany, are indicated by the Americans as the Italian regions that produce the greatest quality wines, so much so that 6 out of 10 declare that they know at least one Sicilian wine and 2 out of 10 that they have also consumed it. Compared to the latter, the percentage of Sicilian wines consumers increases among those who have visited Italy durante the last five years, appreciate Italian cuisine, are Millennial (29-44 years), Wine Lover (good connoisseur of wine) and with a high annual income (greater than $ 100,000).

The reasons that prompted these consumers to an Italian and Sicilian wine descend from the values ​​expressed, mainly attributable to tradition, to the variety of native vines and the recognized quality, both internationally and compared to the union with a “right” price.

That’s why, beyond the duties, the majority of American consumers sees a future of growth for Italian wine. A future that, even durante the short term (durante the next 12 months) should lead to a greater propensity for the consumption of the wines of the Bel Abitato compared to the average. Regardless of 65% of consumers who will maintain the consumption of Italian wine unchanged, another 25% said they want to increase it against 13% that instead it, thus denoting a positive balance of 9 percentage points.

However, it should be noted that the ISTAT take into account the place of shipping abroad, for which the quantities of Sicilian wine that do not start directly from Sicily for abroad, but start from ports located durante other regions to which these volumes of product are computed as a wine . So it is estimated that durante reality the foreign trade of Sicilian wines and westers is higher than the official Istat .

Sicilia durante prime

Sicily En Primeur was born durante 2003 as an international preview of the last year, aimed at the Italian and foreign press. The event aims to make known both the innumerable facets of Sicilian wine, through tastings and meetings with the producers, and the places and the culture that make up the Sicilian wine tradition, through Enotor durante different areas of the island. By choosing between 10 different itineraries, the professionals of the press travel to discover the wineries and the territory. The wine thus becomes an exclusive key to understanding the extraordinary variety and biodiversity of the island and its historical-cultural heritage, together with the history of producers and wine companies.

The winning format of Sicily EN Primeur includes three days of Enotor aimed at the press and visit to the participating wine companies and the production territories, technical tastings and talk acceso topical issues, a conference. The fifth and last day will be dedicated to the incontro with the producers and tastings durante corporate stations. The latest edition of 2024 involved 106 journalists from all over the world (53 from abroad, 38 from Italy and 15 regional journalists) and the participating companies were 59.