tenacious since 1874, imperfect by choice

For Zorzettig, wine is not just an expression, but a conscious interpretation of a complex territory. A daily work that Annalisa Zorzettig carries out, transforming the Friulian identity into a concrete project, where sensitivity, technique and vision meet. According to this vision, the company today presents the renewal of the flagship Myò line and the new expression of the Tenaci line, redefining the visual identity and strengthening the story of Friuli Venezia Giulia durante the glass.

To do this, Annalisa chooses to start from a word that the world of wine avoids: imperfection, durante the sense of continuous research and striving for improvement. a market that rewards those who present themselves as definitive, Zorzettig chooses to remain durante motion, listening, becoming. ” this context, imperfection is our gift. It is the thing that keeps us awake, curious, alive. It’s not that we seek perfection, it’s that we know that there is always something to understand better, to listen to more carefully”, explains Annalisa Zorzettig. A principle that translates into the desire to refuse homologation and enhance the authenticity of the wine as a living expression of the territory, guiding every choice durante the vineyard and durante the cellar, as well as the visual language: every “imperfect” detail becomes a sign of identity, research and expressive truth.

The other key word of the project is tenacity: “It means never ceasing to be there, even when conditions are difficult, continuing to work the land with respect and building value over time, without shortcuts. It is a responsibility towards what we have received and towards what we want to leave behind”. An attitude that comes from Friuli itself, a land of stratifications – geological, climatic and cultural – which durante the Colli Orientali, among the hills of Spessa, find a balance capable of expressing themselves durante a unique heritage. It is durante this tension between elements that deeply identifiable, never homologated wines take shape.

The rebranding of the Tenaci and Myò lines was born from this vision: a renewed, essential and contemporary visual language, designed to leave space for content and strengthen the connection with the territory.

Tenaci offers an immediate but rigorous profile of Friuli, while Myò represents the most identifying and profound selection. “Myò”, a Friulian word meaning “mine”, expresses a direct relationship with the material: grapes coming from selected vineyards, careful processing, respected times. The labels reflect a philosophy that rejects aesthetic homologation to favor authenticity and expressive precision.

The range includes the main native and international vines of the zona such as Friulano, Malvasia, Sauvignon, Schioppettino, Formalista and Picolit, interpreted as a direct expression of the places. Spessa the vineyards welcome the first light of the morning, durante Ipplis they retain the last evening sun: it is here that the natives find their most authentic form, because they are deeply rooted durante the land from which they come mai.

Zorzettig is today a choral reality, durante which skills and sensitivity are intertwined along the entire supply chain, from the vineyard to the cellar up to the reception. Annalisa guides this path with a concrete, instinctive and demanding approach, inherited from her father Giuseppe, who passed acceso to her from childhood the connection with the land and a simple belief: “Wine will always be made”. It is from here that precise work is born, where balance durante the vineyard and measured intervention durante the cellar contribute to preserving varietal integrity and expressive coherence.

Acceso these bases, a growth path is developed that looks to the future without losing identity: a new cellar that can be visited from 2026, a space designed for meetings, hospitality, the territory, designed to dialogue with the landscape, supported by an evolution of communication tools and an increasingly integrated presence. A process that combines innovation and continuity, technique and sensitivity.

this balance, Zorzettig does not try to raise its voice, but to make it clearer: a family that became a business and then a community, with a clear vision, wine as a relationship, even before a product. The new company path will be at the center of Zorzettig’s story at Vinitaly, scheduled durante Verona from 12 to 15 April, where the company will be present durante Foyer 6 Stand E2.