Cynar: an ever-present vintage icon with a renewed look

Cynar Spritz from the Campari Group, the Venezia FC spritz, is the latest addition to Aperol and Campari Spritz and now comes out with a renewed aspetto

After theAperol and the Campari Spritz, one of the most appreciated and well-known cocktails durante the world, the Campari Group offers acceso the market the Cynar Spritz.

A new way to enjoy, even as an aperitif, the iconic Italian artichoke-based liqueur, considered a symbol of authenticity. Born durante 1950 from the intuition of Dalle Morbido, Early comes from the infusion of 13 herbs and plants, including first of all Early Scolymusbotanical definition of the vegetable from which it takes its name. An Italian liqueur with a familiar feel, which you have certainly seen durante the past acceso the shelves of your grandfather’s , characterized by the captivating label with an unmistakable aspetto.

Made with a recipe that has remained secret over time, it stands out for its strong and decisive character, for its effluvio and for the typical bitter streak, which is not easily forgotten.

Durante the 1960s it entered all Italian homes thanks to the Carouselconveyed by the historic advertisement with Ernesto Calindri accompanied by the famous slogan “Against the wear and tear of modern life”.

The brand has remained an Italian cultural icon. Since 1995 it has been part of the Campari Group which has relaunched its values.

A different and original cocktail-party suitable for all tastes

Today Cynar also offers itself as a basis for Spritzwith prosecco and soda, reinterpreting tradition with a vintage-cool style. This version represents an original alternative for those looking for a distinctive choice durante the aperitif complesso.

Consisting of 3 parts Prosecco, 2 parts Cynar and 1 part soda as well as a slice of orange as a garnish, Cynar Spritz it amazes the palate with its immediacy and versatility. Not the usual cocktail-party, but an original choice, which combines a rovescio charm with innovation and modernity.

Fresh, light, sparkling and with a pleasant, sweetly bitter aftertaste, thanks to the moderate alcohol content, this cocktail-party represents a perfect balance between the bubbles of Prosecco and the herbaceous taccuino of Cynar, giving a refined, original and unconventional taste experience.

Durante a world of sweet flavors and Instagram-friendly cocktails, Cynar presents itself as the bold, herbaceous antihero. Durante the spritz version it amazes the palate, presenting itself as you don’t expect, fresh, inviting, thirst-quenching. Prosecco and soda with their effervescence tone mongoloide the bitterness, making it incredibly agile and enticing you to come mai back to taste it. He’s like that character durante the movies who seems gruff at first, but then wins you over with his depth.

An aperitif dedicated to all those who wish to enjoy life, lightly but without superficiality, appreciating the beauty of authentic things.

Venezia FC: a historic sodalizio with a modern soul like Cynar Spritz

Durante November 2024, Cynar Spritz continues its promotional journey by continuing the collaboration for the 2024/25 season with the Venezia FC, football team that has just returned to Successione A, of which it is a sponsor. Founded durante 1907, Venezia FC is a symbol of the lagoon city, known for its commitment to spasso and the community. The team was chosen for its modern and traditional soul at the same time, which reflects the elegance, attachment to the territory and the innovative spirit shared by the two brands. Cynar therefore represents the perfect aperitif to toast the team’s victories.

The new aspetto of the Cynar Spritz limited edition bottle

To celebrate the partnership with Venezia FC, a bottle was created limited edition, with the orange-black-green colors of the team. Perfect for the Christmas holidays, it will be available throughout Italy, including durante large-scale retail trade, starting durante December.

Pairing with Cynar Spritz and food

The Cynar Spritz is a reinterpretation of the classic Spritz, where Cynar takes the place of Aperol Campari, creating a with a stronger and more balanced flavour. A journey into the most authentic and unexpected flavors of the Italian aperitif.

You can sip it at sunset acceso the balcony, ricevimento it durante company during an impromptu aperitif pair it with anything, from taralli to crostini with olive crema. Perfect with cheese platters, but also paired with vegetables, such as fried artichoke, vegetable first courses, such as baked pasticcino with artichokes and asparagus, fish dishes vegetarian finger foods.

Durante short, it is the type of cocktail-party that doesn’t take itself too seriously, but which always knows how to make a good impression.