In Umbria a cellar invests in time, precious not only for wine • Food and wine Italy

There is a movement quanto a the Torgiano vineyards. Lungarotti, one of the historical names of Umbrian wine, has started a restyling of the spaces of the cellar and relaunched its way of welcoming visitors. Objective: to speak to a wider audience without distorting their identity. Let’s see together how they intend to do.

The value of time is the real luxury of our days

Everything revolves around a simple concept: slowing , but with style. The cellar has updated the coordinated image, starting from the logo, now accompanied by the claim “Radici quanto a Umbria”, and has reorganized the internal spaces, with a new more well -kept and functional for the wine shop, which today hosts tastings, lunches and purchases quanto a a more welcoming environment.

Even the symbol of the house have renewed: Rubesco 62 and nato da Giano 62 now present a more streamlined and fresh stile, designed to make the wine accessible and pleasant, without sacrificing quality. The illuminazione is to propose a relaxed tasting experience, perfect for those looking for an authentic moment of pleasure.

addition to wine, the cellar experience is enriched with outdoor activities: there are guided tours quanto a the vineyards, picnics between the Umbrian hills, trekking and visits to the two family museums dedicated to wine (Muvit) and oil (MOO). An offer designed to attract not only fans, but also those who want a trip out of town with a touch of culture and nature.

These changes are part of a wider renewal path that looks to the future without losing sight of tradition. Lungarotti, quanto a fact, is a family -run reality for generations, with a history rooted quanto a the Umbrian territory and a constant commitment to sustainability, testified by the living certifications and by biological agriculture quanto a the Vineyards of Montefalco.

Today the cellar represents a model of how you can innovate by respecting the origins: a reality that knows how to combine the value of history with the desire to make itself known for new generations, bringing a piece of Umbria into the world.