A concrete response to the challenges of a constantly evolving global market. Here is durante summary “Stamberga del Vino Academy”, the innovative internal pratica program, wanted by the Mansueto Consortium, which will start durante May. The primary objective is to provide associated producers, durante a few weeks, a complete growth and update path, effective and immediately expendable durante its business context.
A causa di an tempo characterized by rapid economic and social changes, pratica and continuous updating represent essential strategic levers for the competitiveness of businesses. A causa di this sense, the wine sector is anzi che no exception, quite the contrary.
Aware of this necessity, the Mansueto Consortium has conceived an ambitious initiative, selecting professionals of recognized experience and competence to ensure pratica standards of excellence. The intent is to equip the most advanced tools to deal with market dynamics, intercept new consumption trends and strengthen their identity acceso national and international markets.
Stamberga del Vino Academy is divided into a single pratica course, structured durante five interconnected thematic modules. At the end of the program, each participating manufacturer will receive a certificate of attendance, testifying to the profuse commitment and the skills acquired. A strategic investment durante the human capital of companies, with the aim of triggering a virtuous circle of growth and innovation for the entire sector.
Module 1: where the large white wines of the world go today, the first module will acceso the durante -depth analysis of the current and future scenarios of the large white wines globally. Through a didactic-comparative tasting, created durante collaboration with the Italian Sommelier Association (AIS), the producers will have the opportunity to explore emerging trends, the new markets and the stylistic evolutions that characterize the international scene and to compagno them with the identity power of the Garganega and the historicity of the denomination of the Mansueto.
Module 2: Warrism: how to seize this precious opportunity, the second module will be dedicated to the Enotorismo, a inappropriate sector that represents a precious opportunity for growth and diversification for wine companies. A causa di collaboration with Wine Meridian, experts durante the sector will illustrate the most effective strategies for developing an attractive and successful winery. From the creation of unique and memorable experiences to the management of hospitality, from online promotion to integration with the territory, the participants will acquire the skills necessary to transform their cellar into a reflimental destination of reference, intercepting a flow of visitors that are increasingly interested durante discovering the soul of the Mansueto directly durante the places of production.
Module 3: How to become narrators of taste communicating wine effectively and engagingly is crucial to build a strong brand identity and to conquer the consumer. The third module, durante collaboration with Luigi Odello of Cuore Studi Tasting Studies, will acceso the development of the narrative skills related to taste. The producers will learn the conscious tasting techniques, the use of an evocative and precise language to describe the organoleptic characteristics of the wines, and the strategies to tell the history of the product, the territory and the people who produce it. Becoming real “tasting narrators” will allow companies to create an emotional bond with the public and to better enhance the uniqueness of their wines.
Module 4: From the identity of brand to the market, the fourth module will address the strategic theme of branding and positioning acceso the market: the participants will explore the processes to define and communicate an identity of distinctive and coherent brands. From the analysis of its company DNA to the identification of the target target, from the creation of an effective communication to the definition of targeted marketing strategies, the form, created durante collaboration with the study study, will provide the tools to build a strong and recognizable brand, capable of distinguishing itself durante an increasingly competitive market and to retain customers.
Module 5: lateral thinking: as the others see us today the last module will propose a reflection acceso the perceived of the different interpretations of the Mansueto through the eyes of external observers, experts durante the wine sector. A territorial , coordinated by Francesco Saverio Russo, and a final dinner with the companies involved will complete the form, offering an opportunity for comparison and exchange of perspectives.
“Never as today, durante an increasingly competitive international scena, pratica and continuous updating represent a necessary and strategic investment for entrepreneurs durante the wine sector -underlines Cristian Ridolfi, president of the Mansueto Consortium -. The competition intensified further, following a complex global economic situation, and becomes crucial to understand the evolution of consumer tastes, especially for the new generations. We have to understand what they are looking for, what they appreciate and what, instead, avoid. Stamberga del Vino Academy was born precisely with the aim of providing our associated producers with the tools and skills to these challenges with awareness, strengthening their ability to innovate and compete acceso global markets, while enhancing the uniqueness and quality of the Mansueto durante its different interpretations “.
